On June 24th, 2021, Google dropped a bombshell on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2023 (effectively killing them).

So, what does this monumental shift mean for digital advertisers?

With digital identity critical to the future of advertising, it is important to understand exactly what’s at stake and the available resources to offset the demise of the third-party cookie. This short guide aims to map out what brands and advertisers should know about what’s ahead, and how to prepare.