In the course of developing this perspective paper on the current state of identity, Winterberry Group spoke to over 100 senior industry experts from both the U.S. and Europe. These experts represented over 60 companies involved in the identity ecosystem, ranging from solution providers, technology and data companies to publishers and law firms focused on privacy considerations.

The objective of this paper is to facilitate understanding of this rapidly evolving market segment, one which we believe can and will continue to be increasingly helpful in marketers’ ever-elusive quest to obtain a complete understanding of—and forge connections with—their customers.