Salesforce observed that 80 percent of customers value the brand experience as much as the products themselves. While McKinsey reports that personalisation can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent and increase marketing spend efficiency by 10 to 30 percent.

What’s at stake for marketers? It all comes down to understanding your customers by leveraging identity resolution in your marketing strategies.

Download our guide to uncover the latest trends in identity resolution, learn the benefits it provides, and assess the top 5 factors in identity resolution that determine how prepared you are (or aren’t) to succeed.