60 percent of digital marketers cite connecting the dots across different channels as the activity that consumes the maximum time and resources. Linking customer identities to unify siloed assets is a crucial prerequisite to success, and marketers need the ecosystem to step up and provide a better toolbox.

Enter the “universal ID” –– a game-changer not only for marketers, but also for consumers. This guide outlines everything marketers need to know about universal IDs: from the purpose they serve to the challenges (and solutions) they offer.