As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing. That is why we are continuously exploring new ways to help advertisers connect the dots.
As part of that commitment, we are proud to announce that Zeotap audiences are now available via Amazon DSP. Advertisers will now be able to access third party audiences using Zeotap’s high-quality data to add reach and scale to Amazon DSP campaigns. Founded in Germany, Zeotap operates under strict European privacy and compliance standards, with certifications including ISO 27001, CSA STAR and the EU Data Protection ePrivacy Seal.
Zeotap’s audiences deliver increased opportunities for accuracy and scale. It comprises audiences sourced from quality partners including telco operators, enterprises, apps and e-commerce marketplaces. Using these audiences via Amazon DSP will enable advertisers to reach additional, relevant audiences to help grow their business.
“We’re excited to help advertisers maximize their audience reach while navigating today’s privacy-first world.” said Florian Lichtwald, Managing Director and Chief Business Officer at Zeotap.
With broad and highly-curated audiences, we’re committed to simplifying how advertisers reach the most relevant audiences in a brand safe environment.