In today’s competitive retail landscape, brands are under immense pressure to drive efficient, targeted campaigns that generate high returns and reach the right audiences. A leading retailer recently showcased how Zeotap CDP’s data-driven approach empowered them to achieve impressive results across multiple marketing goals. Let’s dive into these use cases and explore how unified customer profiles and intelligent audience strategies drive impactful results.
1. Maximising ROAS Through Targeted Product Ads
For any retailer, maximising Return on Ad Spend (ROAS) is a critical goal, especially in the highly competitive ad spaces. By leveraging Zeotap CDP’s unified profiles, this retailer honed in on high-value audiences—those showing strong buying intent and high propensity to purchase. These audience segments enabled them to create highly targeted Google Ads campaigns, focusing ad spend where it mattered most.
Results:
Through enhanced targeting, this retailer achieved a remarkable 10x increase in ROAS. Real-time updates to “Add-to-Cart” audiences allowed for continuous optimisation, ensuring their ads consistently reached customers on the verge of purchasing.
2. Boosting Campaign Performance with Suppression Audiences
The next challenge this retailer faced was campaign efficiency. By using Zeotap CDP’s advanced audience suppression, they effectively excluded recent buyers across platforms such as Criteo, Meta, Pinterest, and RTB House. This allowed them to avoid redundant ad spend on customers who had already made purchases, thus focusing on driving new conversions.
Results:
This targeted approach led to a 28% increase in conversion rate and a 13% increase in click-through rate (CTR). In addition, the retailer saw reductions in both Cost Per Thousand Impressions (CPM) by 19% and Cost Per Click (CPC) by 27%, significantly boosting media efficiency and campaign relevance.
3. Expanding Audience Reach Through Higher Match Rates
Finally, reaching a broader, relevant audience was a key objective. Leveraging Zeotap’s native ID Extension feature, this retailer increased match rates by integrating first-party data with additional identifiers. This enhancement improved their ability to deterministically match users, which was especially effective on platforms like Criteo and Meta, leading to extended audience reach.
Results:
With an average 20% increase in match rates, the retailer expanded its audience and improved engagement across channels. The boosted reach also translated into more cost-effective advertising and a better alignment of ads with audience needs.
As retail marketing continues to evolve, tools like Zeotap CDP are essential for businesses to stay ahead, transforming customer data into strategic advantages. Zeotap CDP continues to empower leading retailers with tools that transform customer data into strategic advantages. By leveraging unified profiles, precise segmentation, and optimized ad performance, Zeotap CDP helps retailers maximise ROAS, extend audience reach, and drive engagement, directly impacting their bottom line.
Curious about how Zeotap CDP can transform your retail strategy? Request a demo today to see the platform in action, or explore our Retail CDP solution to learn more about tailored capabilities for your business. Have questions or want to connect with our team? Visit our Contact Us page—we’d love to hear from you!
In an era where customer data is dispersed and fragmented, achieving high audience match rates can be challenging. Yet, for leading retailers, the ability to accurately identify and reach customers is crucial for driving campaign success and maximising ROI. With Zeotap CDP, businesses are achieving breakthrough results by harnessing deterministic data to increase match rates and reach the right audiences effectively—without sacrificing privacy.
Let’s dive into how Zeotap CDP’s advanced identity resolution is transforming audience reach and helping brands build deeper, more reliable connections in a cookieless environment.
Why Match Rates Matter: The Key to Effective Customer Engagement
Match rates are a critical measure of a brand’s ability to identify and reach customers across platforms and devices. Higher match rates allow for broader, more accurate targeting, enhancing campaign efficiency and ensuring ad dollars are spent wisely. But achieving high match rates requires more than basic data management—it demands a robust, privacy-centric approach that balances reach with compliance, as highlighted in our blog on key CDP trends.
Zeotap CDP empowers brands to bridge gaps in their customer data by integrating first-party data with rich, deterministically matched identifiers. This capability ensures brands can connect with a larger share of their target audience, enabling a data-driven approach that respects privacy while maximizing engagement.
Zeotap CDP’s Approach: Privacy-First Identity Resolution with Deterministic Data
Using Zeotap CDP’s native ID Extension feature, brands can significantly boost match rates by applying deterministic matching. Deterministic data, which relies on verified and consented identifiers, offers a more precise and privacy-compliant way to reach audiences. Unlike probabilistic methods that infer matches based on broad patterns, deterministic matching provides a clear, accurate way to connect with real customers.
How it Works
Zeotap CDP integrates first-party data with additional identifiers—up to 150% more identifiers per profile on average—creating comprehensive, enriched profiles. This approach allows brands to reach a broader audience across key advertising platforms such as Google Ads, Google DV360, Meta, Pinterest, Criteo, and more where high match rates translate to better engagement and conversion opportunities.
A leading retailer recently saw a 20% increase in match rates across their campaigns, enabling them to reach significantly more of their target audience while maintaining a high level of personalisation and relevance.
Increasing Reach in a Privacy-Compliant Way
In today’s privacy-conscious landscape, brands face strict data regulations and a shift away from third-party cookies. Zeotap CDP is designed to help brands navigate this new environment by focusing on first-party data and consented identifiers. The platform’s built-in compliance tools ensure that all data is processed and matched in accordance with global privacy regulations, allowing brands to expand their reach without compromising on compliance.
This retailer’s increased match rate did more than just improve their reach—it enhanced the efficiency of their ad spend by serving ads to audiences who were more likely to engage. By improving match accuracy, Zeotap CDP allowed them to reduce wasted impressions and focus their resources on high-value prospects.
Benefits of Zeotap CDP’s Deterministic Matching:
- Higher Match Rates Across Platforms: By using Zeotap’s advanced ID Extension feature, brands can achieve higher match rates across major advertising platforms, improving audience reach and engagement metrics. Each matched profile is enriched with verified identifiers, providing a clear picture of each customer and reducing guesswork.
- Cost-Effective Audience Expansion: With higher match rates, brands can reach more of their target audience without increasing the budget allocation. The improved accuracy in targeting means that campaigns are more efficient, translating to better ROI.
- Privacy-First and Future-Ready: Zeotap CDP’s focus on deterministic data ensures that all matches are privacy-compliant, respecting consumer preferences and data regulations. As third-party cookies phase out, this privacy-first approach positions brands to succeed in a cookieless future.
Real Results: A 20% Lift in Match Rates and Improved Campaign Efficiency
In a recent example, a leading retailer leveraged Zeotap CDP to see a 20% increase in match rates. By integrating their first-party data with Zeotap’s ID Extension capabilities, they expanded their reach across multiple platforms, leading to better engagement and ultimately higher conversion rates. This outcome not only boosted campaign effectiveness but also optimised ad spend by focusing on audiences with a verified connection to the brand.
With Zeotap CDP, brands can achieve better alignment between data accuracy and customer engagement. Higher match rates mean that brands can be confident that their message reaches the right audience, driving more meaningful interactions and maximising marketing impact.
Future-Proof Your Brand with Zeotap CDP
Achieving high match rates is crucial for retail success in today’s privacy-first landscape. Zeotap CDP empowers leading retailers with tools that transform customer data into strategic advantages. By leveraging deterministic matching, enriched profiles, and compliance-first strategies, Zeotap CDP helps retailers maximise ROAS, extend audience reach, and drive meaningful engagement.
Curious about how Zeotap CDP can transform your marketing strategy? Request a demo today to see the platform in action, or explore our Retail CDP solution to learn more about tailored capabilities for your business. Have questions or want to connect with our team? Visit our Contact Us page—we’d love to hear from you!