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The Zeotap Blog
Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive...
Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive an average...
Probably almost everyone has experienced a similar situation: you visit an online service and are asked to accept all cookies and share your personal information. Your first instinct is “I...
Google delays third-party cookie deprecation In the latest announcement from July 2022, Google has yet again extended the deadline for the deprecation of the third-party cookies support for Chrome. The...
Zeotap CDP continues to make significant investments in providing capabilities that allow customers to integrate the power of our CDP into their existing applications. This month, we bring you some...
Do you want to create even more accurate customer segments or audiences in order to better align with your marketing goals? Is it important for you to increase the conversion...
The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data...
In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A...
The month of June brings new exciting features: a new do-it-yourself capability within our Data Catalogue, a new data ingestion method – SFTP, a new real-time estimator of an audience...
For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made...
