Microsoft Advertising’s Customer Match integrates with Zeotap CDP to power first-party data strategies

Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a...

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Understand the status of all ingested customer data with Source Analytics

The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with...

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Customer 360 feature brings customer profile transparency to Zeotap CDP

The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple...

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February 2023 Product Update

In the month of February, we have a couple of very important integrations to allow customers to integrate the power of Zeotap CDP in their applications. We have also introduced...

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Why Do Luxury Retailers Need a CDP?

Luxury retail market overview and trends The luxury retail industry has been significantly impacted by the pandemic, with the top 100 luxury goods companies seeing a 12% drop in revenue...

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Why Do Retailers Need a CDP?

Retail Market Overview The retail industry has faced numerous challenges in recent years, including balancing physical and online presence, adapting to changing consumer attitudes, and navigating product availability issues. The...

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Addressability in the cookieless future

Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability...

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January 2023 Product Update

In the new year, we bring a slew of new integrations to allow customers to integrate the power of Zeotap CDP into their applications. We hope you enjoy finding out...

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Maximise the value of your customer data with Zeotap CDP and Google BigQuery

If you’re struggling to create a comprehensive 360° view of your customers in order to drive sales or reduce costs… and you are already a Google BigQuery (GBQ) user, this...

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