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The Zeotap Blog
In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of...
In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow...
CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach...
Today’s customer journeys are more complex than ever. The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. They might stumble across a...
Behind the success of Zeotap’s Customer Intelligence Platform is a team of Data Scientists who are paving the way for innovation in our industry. Not only are they incredibly skilled...
Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data....
While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s...
As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies...
You might have noticed that our website is looking a little different today… Welcome to Zeotap’s new website, complete with a brand new visual identity! The journey to this new...
Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for...
