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In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly defined by the efficiency of marketing investments. The common challenges facing marketers, such as: overspending in auctions, launching ineffective campaigns, misaligned targeting efforts, often dilute the potential returns from their digital media investments. These issues highlight
In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly
Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective
In today’s digital landscape, the ability to engage with customers in real-time is paramount for
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad
With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy,
In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer
Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another.
With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs
