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The Zeotap Blog
The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions....
The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data...
In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A...
The month of June brings new exciting features: a new do-it-yourself capability within our Data Catalogue, a new data ingestion method – SFTP, a new real-time estimator of an audience...
For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made...
When it comes to customer data, most businesses today have plenty of it (sometimes too much). But managing and understanding all that information is where things get difficult, and that’s...
A guest post from Sergio Giannone, Senior Content Manager at Decentriq A few months ago, Zeotap and Decentriq, a Swiss enterprise SaaS platform providing the most secure and compliant data...
The month of May brings with it an exciting new feature: Source Ingestion Analytics, which provides complete visibility on ingested data. This helps clients understand the status of ingested data...
Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge. However, to get value out of...
Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade. They’re the things that have allowed marketers to track users across...
