Unleash Personalised Marketing: Amplifying Customer Engagement through Identity Stitching and Unified Data

In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on...

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Accelerating Marketing Effectiveness with Zeotap CDP’s Segment Size Estimator

Understanding the size of your target audience is essential for effective decision-making within customer data platforms (CDPs). The ability to create highly customized and actionable audiences right from the start,...

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April 2023 Product Update

Exciting updates are here! In the month of April, we released a slew of enhancements to integrate the power of Zeotap CDP into your applications. Now, you can take advantage...

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Zeotap CDP integrates with Google’s Analytics Hub to power secure data sharing at scale

In today’s data-driven world, data sharing is an integral function of every organisation’s data strategy. Do the below questions resonate with you? Are you constantly on the lookout for new...

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Zeotap CDP’s Usage feature provides complete visibility on ingested data and user activity

Navigating a customer data platform (CDP) and ensuring its health at every turn is fundamental for campaign success. Every blind spot in your data sources is a potential disaster and...

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Integrate customer data into your existing system with Zeotap CDP’s Profile API

In today’s digital era, consumers expect a highly personalised buying experience. Therefore, for marketers striving to meet consumer expectations and foster long-term relationships, it is critical that they have the...

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Zeotap CDP to power first-party data strategies through integration with Microsoft Advertising Customer Match

Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a solution...

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Understand the status of all ingested customer data with Source Analytics

The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with...

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Customer 360 feature brings customer profile transparency to Zeotap CDP

The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple...

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