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Shoppable content in Retail Media and the role of CDPs

Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences. Today, consumers expect more personalisation, fresh engaging content, and quick gratification cycles. Because of

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