Your hub for the latest on customer intelligence, data insights and more
As Artificial Intelligence (AI) rapidly transforms industries, businesses are increasingly leveraging its power to enhance decision-making, automate processes, and improve customer experiences. However, with this power comes the responsibility to ensure AI systems are developed and deployed in compliance with evolving regulations, particularly within the European Union (EU). At Zeotap, we
In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly
Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective
In today’s digital landscape, the ability to engage with customers in real-time is paramount for
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad
In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount
With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy,
In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer
Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another.
