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Customer Data Platforms (CDPs) consolidate and manage customer data from various sources, enabling companies to gain a comprehensive view of their customers and execute targeted marketing strategies. However, not all CDPs are created equal, and choosing the right type can significantly impact your business’s success. This article explores the key differences between
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Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad
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With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy,
In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer
Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another.
With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs
As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers
