ZEOTAP CDP FEATURES
Privacy and GDPR
Conceived in Germany and developed for stringent European regulations
Why choose Zeotap CDP
Privacy above all
Our customer data platform is designed to meet all privacy frameworks, including CCPA and GDPR, and is easily extensible.
Privacy made easy
Our intuitive self-serve interface for privacy compliance tasks means you don’t have to depend on IT teams for support.
Complete privacy management
Data observability, including audit logs for compliance, is an integral component of our customer data platform for complete data health management.
Success stories and quotes
Integrate consent choices into every customer profile
Collect online and offline data sources to create a 360° view of every customer profile that includes a unified view of consent purposes and marketing preferences to improve customer experiences and satisfy regulatory compliance.
Easily manage data subject requests
Our customer data platform provides an easy way for users to delete customer profiles, including bulk delete capabilities to meet GDPR’s Right to be Forgotten requests, and allows for comprehensive logging for audit and compliance reviews.
Consent orchestration for evolving compliance
Our DIY consent control centre allows quick and easy setup of consent and marketing preferences rules to automate the process, with built-in GDPR compliance and configurable features for other global privacy frameworks.
Explore Zeotap CDP
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Download our CDP Guide
Revolutionise your customer insights, personalisation, and business growth with our comprehensive CDP Guide. Gain a deep understanding of the key characteristics and crucial considerations that make a CDP investment-worthy.