Your hub for the latest on customer intelligence, data insights and more
Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences that cater specifically to their preferences. As a result, personalising customer journey touchpoints has become an indispensable strategy for achieving a higher return on investment.
In the retail industry, digital trends are evolving rapidly. The path to connecting with customers
In the luxury retail sector, digital trends are evolving fast, driven by the preferences of
When the cookieless future will be a reality, the already-challenging world of customer acquisition is
A rising tide of consumer awareness has seen data privacy become a key driver of
As the world begins to recover from the pandemic and return to ‘normal’, the role
With today’s customer journeys more complex and unpredictable than ever, businesses need a solution to
On June 24th, 2021, Google dropped a bombshell on the advertising industry saying it would
60 percent of digital marketers cite connecting the dots across different channels as the activity
Data and identity has been top of mind for more than a decade in the
