Whitepaper

Retail Media and the Role of CDP

Retail Media represents a paradigm shift in marketing strategies where retailers leverage their digital platforms to provide advertising space to brands, harnessing first-party transactional and behavioral data for precise targeting. The success of this strategy relies on striking a balance between user experience and commercial goals, and that’s where Customer Data Platforms (CDPs) come into play.

CDPs play a pivotal role in Retail Media, seamlessly collecting, integrating, and orchestrating data. They lay the foundation for managing data compliantly and delivering personalised experiences at scale across the entire customer journey, resulting in rapid commercial success.

Ready to enhance your Retail Media strategy with a CDP solution?
Download our CDP for Retail Media whitepaper and discover:

The driving factors behind the growth of Retail Media
How Retail Media is transforming digital advertising
The essential role of CDP in a successful Retail Media strategy

Supercharge your Retail Media Strategy with a CDP!

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What our customers say

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

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