ZEOTAP CDP MODULES
Audience Segmentation Made Effortless
Create audiences to align with your goals and utilise no-code AI models
Why choose Zeotap CDP
Easy
Designed for marketers, unlock the power of machine learning without needing a data scientist!
Turnkey
Unlock the power of data with our out-of-the-box no-code models to identify and target the audiences most likely to convert to maximise campaign success.
Activate
Activate your audiences across channels in multiple destinations with just one click.
Success stories and quotes
KEY FEATURE
Audiences
Segment
Advanced segmentation capabilities for your most complex use cases, including events, complex data types, and more.
Organise
Easy organisation and access controls with folders for cross-team collaboration.
Estimate
Enhanced estimator capabilities for fast and accurate real-time estimates of audience sizes.
KEY FEATURE
Customer 360
Automate
Automated segmentation based on your customers’ regency, frequency, and monetary (RFM) and customer lifetime value (CLV) scores to better understand and engage with them.
Insights
Audience insights to understand the trends, distribution, and segment overlaps for marketing mix optimisation.
Efficiency
Reduce time to campaign with machine learning modeling and audience segmentation.
Explore Zeotap CDP
Integrate
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Industry recognitions
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