ZEOTAP CDP MODULES
Audience Segmentation Made Easy
Create audiences to align with your goals and utilise no-code AI models
Why choose Zeotap CDP
Designed for marketers, unlock the power of machine learning without needing a data scientist!
Unlock the power of data with our out-of-the-box no-code models to identify and target the audiences most likely to convert to maximise campaign success.
Activate your audiences across channels in multiple destinations with just one click.
Success stories and quotes
Advanced segmentation capabilities for your most complex use cases, including events, complex data types, and more.
Easy organisation and access controls with folders for cross-team collaboration.
Enhanced estimator capabilities for fast and accurate real-time estimates of audience sizes.
Automated segmentation based on your customers’ regency, frequency, and monetary (RFM) and customer lifetime value (CLV) scores to better understand and engage with them.
Audience insights to understand the trends, distribution, and segment overlaps for marketing mix optimisation.
Reduce time to campaign with machine learning modeling and audience segmentation.
Explore Zeotap CDP
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Download our CDP Guide
Revolutionise your customer insights, personalisation, and business growth with our comprehensive CDP Guide. Gain a deep understanding of the key characteristics and crucial considerations that make a CDP investment-worthy.