ZEOTAP CDP SOLUTIONS
The CDP for Customer Retention and Loyalty Marketing
Enhance customer retention campaigns, prevent churn and increase customer satisfaction to drive better business results.
Many international brands already increased their retention with Zeotap CDP
How Zeotap CDP will improve your customer retention
Reduced Churn Rate
Zeotap CDP reduces churn by providing enhanced customer insights, predictive analytics, and personalised customer engagements.
Improved Customer Lifetime Value
CLV can be increased by enabling targeted marketing, improving retention strategies, and enhancing the overall customer experience.
Increased Repeat Purchase Rate
A CDP boosts repeat purchase rates by providing personalized offers, optimising customer journey touchpoints and loyalty programs.
How customer retention and loyalty will impact your business growth
For businesses, building customer loyalty and retaining customers is key to driving sales, improving commercial outcomes, and ensuring long-term success.
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- Drive sales
Loyal customers are more likely to purchase more often and spend more money, which helps to meet financial goals. - Turn customers into brand advocates
Loyal customers are more likely to recommend the brand to others, helping boost brand awareness and create a positive reputation. - Outscore competitors
Loyalty encourages existing customers to choose your products or services over competitors, resulting in increased customer loyalty and business growth.
USE CASE 1
Churn prevention
Use CDP data such as transaction history, engagement metrics, and customer demographics to create models that help with churn prevention. Zeotap CDP stores the models on customer profiles to help better understand customer behaviour and preferences. Real-time data processing then enables taking proactive steps and intervening immediately to prevent churn. Marketers can create targeted personalised experiences that will keep customers engaged and reduce churn risk, leading to a higher customer lifetime value.
USE CASE 2
Pre-emptive customer support
Help customers before they call for help with pre-emptive customer support. Zeotap CDP receives data on customer behaviour, such as web pages visited and system error messages. This data can be used to identify customers who are likely to need help and provide suitable support. It also enables the integration of support channels such as chatbots or self-service portals for immediate assistance. With this, Zeotap CDP makes support scalable across different touchpoints, leading to reduced costs and improved customer satisfaction.
USE CASE 3
Retention campaigns
Ensure customer retention with optimal communications throughout the buyer journey – for example with targeted messages such as renewal reminders, special offers, or loyalty rewards. In Zeotap CDP, marketers can build customer segments for retention campaigns based on purchase history, engagement level, or product preferences. They can create rules that automatically send messages triggered by specified times or events to certain audiences. Performance metrics such as conversion rates or customer lifetime value (CLV) show the success of the campaigns.
Why Zeotap is the perfect partner for you
IMMEDIATE VALUE
We are specialised in prioritising simple use cases that drive commercial outcomes in just 8 weeks.
EASY DEPLOYMENT
Thanks to one-click deployment and simple configuration, Zeotap CDP has a lower latency and a faster time to value.
Ease of Use
Zeotap CDP offers an intuitive interface designed for practical marketers that can be used without technical skills.
Data Extension & Cookieless ID
Zeotap uses patented identity stitching strategies and ID extensions for a higher match rate in digital marketing.
Top-tier privacy
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
TRUSTED PARTNER
We are your trusted partner, not just a software vendor. Our comprehensive customer support package ensures your success.
How DOUGLAS maximised its data potential with Zeotap CDP
Douglas urgently needed a vendor that could ensure top-tier data safety and privacy, offer user-friendly solutions with swift integrations, and provide a collaborative and trust-based partnership.
Main goals
- Achieve a comprehensive 360-brand activation
- Internationalise and explore new secure channels
- Establish a robust data and adtech architecture
- Transition from DMP to CDP for improved targeting
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Industry recognitions
