Loyalty and Retention

Build customer loyalty to increase sales and better achieve commercial outcomes

Key use cases

The below use cases illustrate how marketers utilise Zeotap CDP to achieve loyalty and retention goals

Churn prevention

Estimate the likelihood of customer churn using no code AI RFM model based on CDP data.

Pre-emptive customer support

Help customers who need assistance before they request it.

Retention campaigns

Send optimal messages or offers to retain existing customers.

Why is loyalty and retention important?

For marketing leaders, building customer loyalty and retaining customers is key to meeting financial goals and improving commercial outcomes. Loyal customers are more likely to purchase more often, spend more money, and recommend the brand to others, helping boost brand awareness and create a positive reputation for the brand. Loyal customers are more likely to provide valuable feedback that can help marketers enhance their products and services and are more likely to stay with the brand even when presented with competitive offers, which helps to ensure long-term success. Customer loyalty and retention are essential for marketers to build a strong and lasting relationship between the customer and the brand, ultimately driving sales.

Success stories and quotes


Churn prevention

Marketers can use CDP data to create models that help prevent customer churn. Zeotap CDP stores the models on customer profiles to help marketers better understand customer behaviour and preferences and take proactive steps to retain customers and influence loyalty. By leveraging CDP data, marketers can create personalised experiences that will keep customers engaged and reduce churn risk, leading to a higher customer lifetime value.


Pre-emptive customer support

Support costs are high, and customers get frustrated when they encounter problems. Pre-emptive customer support can help customers who need assistance before they request it. Zeotap CDP receives a stream of data on customer behaviour, such as web pages visited and system error messages, to isolate events that indicate a need for support. Customers likely to need help are identified and linked to the appropriate support materials for pre-emptive support. Sending relevant support messages improves the customer experience and loyalty, resulting in superior customer satisfaction.


Retention campaigns

Retaining existing customers requires sending optimal communications throughout the buyer journey. For example, sending a renewal reminder or offering 30 days before the expiry of an annual subscription can help retain customers. Through the Orchestrate module in Zeotap CDP, marketers can create rules that automatically send messages triggered by specified times or events to audiences that have been deemed likely to churn by the marketing team or by Predictive Audiences, a feature of the platform, which uses no-code AI to predict the likelihood of churn.

Why Zeotap CDP?

4+4 Framework

Specialised in prioritising simple use cases that drive commercial outcomes in 8 weeks

GCP Native

Frictionless deployment make existing tools and investment better with latency and cost advantages

Built for Marketers

Designed for hands-on marketers with no need for technical coding skills

Including Cookieless ID

Patented identity stitching strategies for discriminatory digital marketing use cases

From Europe for Europe

Conceived in Germany and developed for stringent European regulation


We will be your trusted partner, not just a software vendor, that will make your CDP project successful.

Industry recognitions

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