Customer Experience and Personalisation

Investing in personalisation and experience decreases costs, increases revenue, and improves brand reputation

Key use cases

The below use cases illustrate how marketers utilise Zeotap CDP to achieve customer experience and personalisation goals

Cross-channel campaigns

Send optimal communications to customers across all channels to drive online and offline monetisation.

Trigger messages

Automatically send messages to customers based on rule-based actions or events.

Feature notifications

Send relevant messages to customers with products impacted by a new feature.

A woman looks downward with a smile while she interacts with her touchscreen device

Why is customer experience and personalisation important?

The goal of marketing is to ultimately help increase revenue for the business and minimise the cost of marketing campaigns. Understanding customer needs and preferences powers tailored experiences that are more likely to result in a purchase. Better personalisation of campaigns is also linked with improved customer loyalty, which helps increase repeat purchases and referrals. On the bottom line, personalised marketing reduces costs by targeting the right customers with the right message at the right time rather than wasting the budget on customers who don’t align with the campaign goal. Customer engagement improves, as customers are more likely to interact with tailored content. By providing customers with a positive experience, marketers can create a strong connection with their customers, leading to increased sales, long-term customer relationships, and a positive brand image.

Success stories and quotes


Cross-channel campaigns

Marketers have the challenge of sending optimal messages to customers across all channels, whether it be onsite (your website or app), offsite (programmatic advertising), or outbound marketing (your CRM or email broadcast tool). Sending tailored messages to the best channel at the right time optimises the experience for each customer, helping to maximise long-term customer value. Zeotap CDP can orchestrate the delivery of messages across multiple touchpoints and channels automatically, based on a simple drag-and-drop rules engine to provide the best possible customer experience, leading to increased customer satisfaction and loyalty.


Trigger messages

Automatically sending messages to customers based on specific actions or events is a critical ingredient in providing a personalised and superior customer experience. Trigger events are moments in time to identify customers likely to be interested in a product or service. Marketers can use these events to send targeted messages in real-time or even schedule for the future to customers who may be interested in the message (for example, an annual event like a Birthday or 30 days before an annual subscription expires). By selecting the best message for each customer, marketers can ensure more effective marketing, improved engagement, and increased customer satisfaction. Zeotap CDP’s Orchestrate module is designed for marketers to send the right message to the right customer at the right time.


Feature notifications

Marketers can identify customers with products impacted by a new feature or offer or whose past behaviour indicates a high likelihood of interest in the new feature. Identifying customers who might be interested in a new feature also improves marketing efficiency as it reduces the amount of time and resources spent on marketing campaigns that are not likely to be successful. Sending relevant messages to relevant customers automatically reduces waste, increases customer engagement and satisfaction, and improves the overall customer experience.

Why Zeotap CDP?

4+4 Framework

Specialised in prioritising simple use cases that drive commercial outcomes in 8 weeks

GCP Native

Frictionless deployment make existing tools and investment better with latency and cost advantages

Built for Marketers

Designed for hands-on marketers with no need for technical coding skills

Including Cookieless ID

Patented identity stitching strategies for discriminatory digital marketing use cases

From Europe for Europe

Conceived in Germany and developed for stringent European regulation


We will be your trusted partner, not just a software vendor, that will make your CDP project successful.

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