ZEOTAP CDP SOLUTIONS
CDP for Customer Experience and Personalisation
Offer personalised customer experiences throughout the buyer journey to run more cost-effective marketing campaigns, increase loyalty, and build a stronger retail brand.
International brands using Zeotap CDP to create GDPR-compliant campaigns
How Zeotap CDP will improve your customer experience and personalisation
Higher CTR
With a CDP, you can analyse customer data to tailor marketing messages and offers to individual preferences, which makes ads more relevant and enticing.
Lower CPC
A customer data platform makes ads more relevant by matching them with customer interests, which lowers CPC as platforms reward ads that connect with their audiences.
Increased Purchase Rate
A CDP uses customer data to analyse behaviours and preferences, helping businesses deliver personalised product recommendations and promotions..
How customer experience and personalisation impact business growth
Personalised customer experiences reduce costs by targeting the right audience with the right message at the right time.Â
- Cut ad spend waste
Higher ad relevance ensures your budget is spent on audiences that align with your campaign goals.
- Boost your brand
Positive customer experiences lead to increased sales, long-term relationships, and a positive brand image.
- Win customers for life
Personalised campaigns lead to more loyal customers, which helps increase repeat purchases and referrals.
USE CASE 1
Cross-channel campaigns
Marketers need to send the right messages to customers across various channels like websites, apps, advertising, CRM systems, and email. Zeotap CDP automates this process by orchestrating messages across all touchpoints using an intuitive drag-and-drop interface. Delivering personalised messages at the right time leads to happier, more loyal customers with a higher lifetime value.
Popular features
USE CASE 2
Trigger messages
Automatically sending messages to customers based on specific actions or events creates a better, more personalised customer experience. Trigger events, like a birthday or an approaching subscription renewal, help identify when a customer is likely interested in a product or service. Marketers can use these events to send targeted messages in real-time or schedule them for future delivery.Â
Popular features
USE CASE 3
Feature notifications
Zeotap CDP helps marketers identify customers who are likely to be interested in new features or offers based on their past behaviour or product usage. This targeted approach minimises time and resources spent on ineffective campaigns. By automatically sending relevant messages to the right customers, marketers can cut waste, increase engagement, and create a better customer experience.
Popular features
Why Zeotap is the perfect partner for you
IMMEDIATE VALUE
We are specialised in prioritising simple use cases that drive commercial outcomes in just 8 weeks.
EASY DEPLOYMENT
Thanks to one-click deployment and simple configuration, Zeotap CDP has a lower latency and a faster time to value.
Ease of Use
Zeotap CDP offers an intuitive interface designed for practical marketers that can be used without technical skills.
Data Extension & Cookieless ID
Zeotap uses patented identity stitching strategies and ID extensions for a higher match rate in digital marketing.
Top-tier privacy
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
Trusted Partner
We are your trusted partner, not just a software vendor. Our comprehensive customer support package ensures your success.
Industry recognitions
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