The CDP Solution for Retail Media
Gain advanced customer insights, drive personalised ad experiences, and bring engagement to new heights
Many international retail brands use Zeotap CDP to grow their business
Retail media strategy: Reaching customers at the crucial moment
Retail media lets you connect with your customers at or near their point of purchase, using targeted advertising to guide their purchasing decisions.
3 ways a retail media strategy benefits your business
New revenue streams
Retailers can tap into innovative advertising formats beyond standard shopper marketing, creating a lucrative new revenue stream.
1P data strategy readiness
Retail media offers a future-proof solution to the phase-out of third-party cookies, offering a more efficient and privacy-friendly way to reach customers.
Positive shopper experience
Retail media lets you keep full control over the ad experience, delivering highly personalised advertising that boosts sales and provides a seamless customer journey.
Why do you need a CDP in retail media?
CDPs empower you to create unified customer profiles, segment audiences, and deliver targeted, personalised experiences across the entire customer journey. Deploy a CDP to boost the success of your media strategy through:
- Unified customer insights
- Targeted advertising and promotions
- Seamless omnichannel experiences
- Compliance and trust
How DOUGLAS maximised its data potential with Zeotap CDP
Douglas urgently needed a vendor that could ensure top-tier data safety and privacy, offer user-friendly solutions with swift integrations, and provide a collaborative and trust-based partnership.
- Achieve a comprehensive 360-brand activation
- Internationalise and explore new secure channels
- Establish a robust data and adtech architecture
- Transition from DMP to CDP for improved targeting
in a future without 3P cookies
Make your retail media strategy a success
Download our free “Retail Media Blueprint”
and discover how to enhance your advertising campaigns
using Zeotap CDP
Why Zeotap CDP is the best solution for your Retail Media Strategy
Data Monetisation Heritage
Launched in 2014 as a data provider, we leveraged our data monetisation expertise to develop our CDP.
Ease of Use
Zeotap is designed for hands-on marketers to easily build and activate segments or orchestrate real-time journeys. No coding or technical skills required.
Privacy above all
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
Zeotap CDP's sophisticated identity stitching and extension boosts match rates across digital marketing, retail media, and personalisation use cases.
Zeotap CDP provides a proprietary universal ID solution, ID+, for a cookieless future while supporting various other IDs agnostically.
Drawing from its data monetisation roots, Zeotap CDP integrates with key ad server, AdTech, social, and MarTech platforms, including Data Clean Rooms.
Boost your retail media campaigns with our CDP solution
In our “Retail Media Blueprint”, you will learn:
- How to increase your revenue with retail media
- How to grow your business with a CDP
- 3 keys to retail media success
Fill out the form and download the free guide!