
Virgin Media O2 saves £1M and brings in more customers in return by suppressing their existing customers from paid media, using Zeotap CDP
Thanks to Zeotap CDP, Virgin Media O2 saved £1 million direct budget on paid media in one year, while bringing more new customers in return. It was able to suppress 70% of existing customers from its digital campaign and decreasing the cost per order by 37%, while increasing the conversion rate with re-invested budget up to 43%.