Stay in the know with marketing resources from the CDP experts
Thanks to Zeotap CDP, Virgin Media O2 saved £1 million direct budget on paid media in one year, while bringing more new customers in return. It was able to suppress 70% of existing customers from its digital campaign and decreasing the cost per order by 37%, while increasing the conversion rate with re-invested budget up to 43%.
Thanks to Zeotap CDP, Virgin Media O2 saved £1 million direct budget on paid media in one year, while bringing more new customers in
Through Zeotap CDP, Unidad Editorial was able to replace a manual process with the automatic segmentation of customer attributes and activation of those segments,
Thanks to Zeotap Mercedes increased by 175% the CTR on their paid acquisition campaigns.
The car manufacturer saw a major uplift across its main
Learn how the global car manufacturer improved the targeting of its acquisition campaigns and created the conditions for higher conversion rates onsite.
The INDUSTRY ABOUT NESTLÉ Nestlé is the world’s largest food and beverage company, present in 186 countries worldwide. Since its start in 1866, the
The Industry ABOUT THE INDUSTRY Banking customers value relationships built on trust, and experiences that easily connect them to the services they need. With
The INDUSTRY ABOUT THE INDUSTRY Today’s banking customers expect connected and convenient experiences across multiple channels, and the bank featured in this initiative is
The Industry ABOUT THE INDUSTRY Today’s telecom customers require personalisation and omnichannel experiences, and telecom companies have what it takes to deliver. The telecom
The Industry ABOUT THE INDUSTRY Today’s insurance customer is asking for more ways to interact, more digital services and more personalisation. Recent years have
