How Breuninger boosts sales with 46% higher basket value using Zeotap CDP
Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.
Case Studies
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EU-based Tier-1 insurance company sees 5.5% upsell lift
By unifying, enhancing and activating its customer data, the insurance company achieved a 5.5% incremental upsell lift, generated as an average across a few
German bank increases retention rate by 12% through unified customer identity
By unifying offline and online customer data, enriching existing customer profiles and creating lookalike audiences to expand targeting options across advertising, the bank was
Global CPG achieves 30% boost in marketing efficiency
The end of this initiative resulted in the deployment of more data-driven insight and personalised experiences for CPG customers that streamlined the brand’s marketing
Global retailer fills gaps in first-party data
By the end of the initiative, the retailer was able to leverage Zeotap’s Enterprise Data to run its internal analytics, measurement and activation in
Global media agency achieves greater marketing efficiency for clients
Zeotap licenses its full-stack Customer Intelligence Platform to the agency, which it now white-labels for its clients. As a result, the agency’s clients have
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Success stories and quotes
"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and
inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
"Zeotap is a strategic partner of Google Cloud in EMEA, driving
additional value and improved experience for our customers with
GCP. We realise that leveraging first-party data to drive digital
transformation and omni-channel personalisation is top of mind for
retailers - while also ensuring the best-possible privacy and
security. We believe Zeotap - with its roots in Germany - is an
expert and reliable partner to help navigate the first-party data
opportunity."
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