Zeotap CDP
The Easy, Secure and Impactful
Customer Data Platform
Zeotap CDP: modules and key features
Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.
- Integrate
- Unify
- Segment
- Orchestrate
- Analyse
- Protect
Integrate
Our agnostic CDP seamlessly integrates with any platform, allowing for easy real-time data management from anywhere. Streamlined workflows and best-of-breed integration into top social and adtech platforms give you a competitive edge. As a preferred partner of Google, The Trade Desk, and more, our solution delivers unrivaled performance.
Unify
Our customer data platform provides granular control over profile merging and ID prioritisation to unlock the power of customer data and extend insights. It also offers unknown to known identity stitching for improved business outcomes.
Segment
Our customer data platform enables marketers to unlock the power of machine learning without needing a data science team! It provides out-of-the-box no-code models to identify and target audiences and allows for easy activation across multiple destinations and channels.
Orchestrate
We help you improve customer experiences with real-time journey orchestration to power personalisation use cases. Our customer data platform offers a marketer-friendly, drag-and-drop interface for easy data management and analysis before activating your customer data across all martech and adtech channels.
Analyse
Our platform helps you unlock the power of customer data by creating charts and visualizations to understand behaviours and trends, and quickly activating filtered customer segments for quick results and improved return on investment.
Protect
A self-serve interface for privacy and compliance tasks allows easy compliance with GDPR, CCPA, and other privacy frameworks, with data observability and audit logs for added compliance assurance and data health check-ups.
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