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A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to
The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase
Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a
An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only
Madrid — October 2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the e-commerce industry. In the case of Spain, this industry has
Data and identity have been top of mind for more than a decade in the marketing ecosystem – but where does it stand today and how will it change amidst current market challenges? Watch how you can turn your first-party
In our last webinar with Henkel we hosted a transparent conversation about the future of identity resolution that posed as future food for though. Check out the video to see exactly what we think the future of marketing will look
Zeotap engineers will delve into data access patterns, processing, and storage requirements to make a case for a graph-based store.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline
