CDP talk: Telco. Zeotap CDP perspective

Interview with Daniel Heer & Tibor Stefan

Discover the pivotal role of a Customer Data Platform (CDP) in shaping the marketing strategies for telecommunications companies. Hear from Daniel Heer, Co-Founder and CEO of Zeotap, and Tibor Stefan, Zeotap’s Chief Revenue Officer, as they provide an insightful perspective on the subject. In this video, you will learn:

  1. How a CDP addresses specific challenges in the telecommunications industry.
  2. The reasons behind the industry shift from Data Management Platforms (DMP) to CDPs.
  3. The optimal strategy for transitioning from a DMP to a CDP.
  4. Why Zeotap’s CDP is the ideal solution for telecommunications companies.
  5. Key factors to consider when selecting a CDP vendor for the telecom sector.
  6. The added value of a CDP, even if you have already invested significantly in a data lake.

Ready to dive deeper into the transformative power of CDPs for Telcos?

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