Data-Driven Retail: Maximising Value through First-Party Data and CDP

Panel discussion with Jessica Wegner, VP of New Business & Retail Media at DOUGLAS and Thomas Töpfer, Head of Paid Media at REWE GROUP

Join us for this Masterclass to explore the power of Customer Data Platforms. Our experts will discuss the hot topic, “Data-Driven Retail: Maximizing Value through First-Party Data and CDP.”

In this video, you will learn how first-party data and CDPs are reshaping customer engagement and driving retail growth. Additionally, you will gain valuable insights and actionable strategies through real-world examples and use cases.

Meet our panel of experts:

✅ Jessica Wegner, VP of New Business & Retail Media at DOUGLAS
✅ Thomas Töpfer, Head of Paid Media at REWE GROUP
✅ Stefan Blumenthal, ZEOTAP VP of Sales Central Europe – Moderator

The discussion took place at the OMR Festival 2024, on May 8th.

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