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Data-Driven Retail: Maximising Value through First-Party Data and CDP

Panel discussion with Jessica Wegner, VP of New Business & Retail Media at DOUGLAS and Thomas Töpfer, Head of Paid Media at REWE GROUP

Join us for this Masterclass to explore the power of Customer Data Platforms. Our experts will discuss the hot topic, “Data-Driven Retail: Maximizing Value through First-Party Data and CDP.”

In this video, you will learn how first-party data and CDPs are reshaping customer engagement and driving retail growth. Additionally, you will gain valuable insights and actionable strategies through real-world examples and use cases.

Meet our panel of experts:

✅ Jessica Wegner, VP of New Business & Retail Media at DOUGLAS
✅ Thomas Töpfer, Head of Paid Media at REWE GROUP
✅ Stefan Blumenthal, ZEOTAP VP of Sales Central Europe – Moderator

The discussion took place at the OMR Festival 2024, on May 8th.

Ready to dive deeper into the transformative power of CDPs for Retail?

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
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Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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