ZEOTAP CDP FEATURES
Predictive Audiences
Create audiences using
machine learning models.
No Data Science support needed!
Why choose Zeotap CDP
Machine learning for marketers
Machine learning usually needs a Data Scientist at the controls. Predictive Audiences is designed for marketers, with segments created in a few clicks.
Create audiences in minutes
Predictive Audiences features two 'out of the box' models: Recency-Frequency-Monetary (RFM) and Customer Lifetime Value.
Marketing mix optimisation
Your machine-learned segments give audience insights to understand the trends, distribution, and segment overlaps for marketing mix optimisation.
Success stories and quotes
Understand your customers
Every marketer wants faster, clearer insight into their customers – and to be able to take action on it immediately. Predictive Audiences places insights about your ‘best’ and ‘worst’ customers at your fingertips – and is connected to all your martech and adtech stack for you to action in seconds.
Decrease churn and attrition
Identifying the signs of churn in time to save a customer is notoriously difficult – with Predictive Audiences, you can identify your customer segments at risk of churn and apply them to campaigns to win them back in just a few clicks.
Increase ROAS
Effective return on advertising spend is increasingly challenging, so having accurate target audiences is critical. Predictive Audiences pinpoint those audiences most likely to convert, giving you a shortcut to ROAS without needing trial-and-error.
Explore Zeotap CDP
Integrate
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Industry recognitions
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