Marketing resources from the CDP experts

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Case Study

Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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White Paper

The Data Secrets of Successful Marketers

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Blog

What Is A Customer Data Platform (CDP)? A Complete Guide

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BLOG POSTS

Microsoft Advertising’s Customer Match integrates with Zeotap CDP to power first-party data strategies

Are you concerned about the phasing out of third-party cookies and wondering how to utilise your first-party customer data across the search network? Look no further, because we have a

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Understand the status of all ingested customer data with Source Analytics

The importance of first-party customer data in driving business success is clear. It’s also the fuel that powers the success of a Customer Data Platform, like Zeotap CDP. However, with

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Customer 360 feature brings customer profile transparency to Zeotap CDP

The world of personalised marketing is an incredibly complex place. Why did one push notification campaign succeed, while another one fail? How can siloed customer data that lives across multiple

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CASE STUDIES

Virgin Media O2 saves £1M and brings in more customers in return by suppressing their existing customers from paid media, using Zeotap CDP

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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GUIDES AND WHITEPAPERS

White Paper

L’échange de valeur : dévoiler l’impact commercial du respect de la confidentialité des données clients

En raison de la prise de conscience croissante des consommateurs, la confidentialité des données est devenue un facteur clé de la réputation des marques, entraînant un impact mesurable sur les...

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White Paper

CDP Lookbook: Customer Acquisition

When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining...

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White Paper

The Value Exchange: Wie sich der Schutz von Kundendaten auf die Unternehman auswirkt

Das steigende Bewusstsein der Verbraucher hat dazu geführt, dass der Datenschutz zu einem wichtigen Faktor für die Reputation einer Marke geworden ist und messbare Auswirkungen auf die Kundengewinnung sowie -bindung...

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