Marketing resources from the CDP experts

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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The Data Secrets of Successful Marketers

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What Is A Customer Data Platform (CDP)? A Complete Guide

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BLOG POSTS

May 2022 Product Update

The month of May brings with it an exciting new feature: Source Ingestion Analytics, which provides complete visibility on ingested data. This helps clients understand the status of ingested data

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Customer Data Guide: Definition, Types & Management

Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge.  However, to get value out of

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How CDPs Can Help In A Post Cookie World

Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade.  They’re the things that have allowed marketers to track users across

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CASE STUDIES

Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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GUIDES AND WHITEPAPERS

White Paper

CDP Lookbook: Customer Acquisition

When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining...

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White Paper

The Value Exchange: Wie sich der Schutz von Kundendaten auf die Unternehman auswirkt

Das steigende Bewusstsein der Verbraucher hat dazu geführt, dass der Datenschutz zu einem wichtigen Faktor für die Reputation einer Marke geworden ist und messbare Auswirkungen auf die Kundengewinnung sowie -bindung...

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White Paper

CDP Lookbook: Privacy-Compliant Marketing

In recent years, the data privacy landscape has experienced an incredible shift, with consumers demanding more control over their personal data, and their concerns codified through laws like GDPR in...

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