Marketing resources from the CDP experts
Floc in Europe: What the GDPR Concerns Around Google’s New Initiative Mean for You
News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. Unsurprisingly, those roadblocks are labelled ‘GDPR’ and ‘ePrivacy Directive’. The problems came to light...
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GUIDES AND WHITEPAPERS
The Enterprise Marketer’s Guide to Customer Data Platforms
With today’s customer journeys more complex and unpredictable than ever, businesses need a solution to keep track of their customers and deliver personalised experiences across an ever-increasing number of touchpoints....
Winterberry Identity Outlook 2020 Report
In the course of developing this perspective paper on the current state of identity, Winterberry Group spoke to over 100 senior industry experts from both the U.S. and Europe. These...
It’s Over for the 3rd Party Cookie. What Now?
On June 24th, 2021, Google dropped a bombshell on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2023 (effectively killing them). So,...