Marketing resources from the CDP experts

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Floc in Europe: What the GDPR Concerns Around Google’s New Initiative Mean for You

News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. Unsurprisingly, those roadblocks are labelled ‘GDPR’ and ‘ePrivacy Directive’.  The problems came to light...

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Case Study

Nissan achieves 43% media savings for new car model promotion

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White Paper

3 Key Standards for Marketers to Establish Customer Identity

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Zeotap Audiences available via Amazon DSP

As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing. That is why we are continuously exploring new

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Is your CDP future-proof?

As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied

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The Importance of First-Party Data Strategy in Mobile App Marketing

As we move further into a mobile-first world, marketers are focusing more heavily on the value of first party data for mobile app marketing. Mobile operations systems like Apple and

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CASE STUDIES

A first-party data strategy enabled a leading EU publisher to command 28% higher CPMs from advertisers

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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GUIDES AND WHITEPAPERS

White Paper

Guide: Customer Data Platforms (CDP) für Marketingfachleute in Unternehmen

Die Customer Journeys von heute sind komplexer und unvorhersehbarer denn je. Unternehmen benötigen eine Lösung, um den Überblick über ihre Kunden zu behalten und personalisierte Erlebnisse an immer mehr Berührungspunkten...

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White Paper

[Webinar] The Data Secrets of Successful Marketers

As owners of the customer journey, marketers should depend on data in order to bring in new customers, retain current ones and create opportunities. But how much of this is...

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White Paper

[Webinar] The CDP Masterclass

Customer Data Platforms (CDPs) are the new hubs of the marketing tech stack – but what exactly is one? And more to the point, what ISN’T one? In this webinar,...

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