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Floc in Europe: What the GDPR Concerns Around Google’s New Initiative Mean for You

News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. Unsurprisingly, those roadblocks are labelled ‘GDPR’ and ‘ePrivacy Directive’.  The problems came to light...

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Case Study

Nissan achieves 43% media savings for new car model promotion

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White Paper

3 Key Standards for Marketers to Establish Customer Identity

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Probabilistic vs Deterministic Data: What’s the Difference?

In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow

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CDP & Data Privacy and Security: A Certification Checklist

CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach

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The Enterprise Marketer’s Guide to Customer Data Platforms

Today’s customer journeys are more complex than ever.  The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. They might stumble across a

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CASE STUDIES

Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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Global bank refines customer acquisition strategy and yields 50% match rate

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GUIDES AND WHITEPAPERS

White Paper

The Enterprise Marketer’s Guide to Customer Data Platforms

With today’s customer journeys more complex and unpredictable than ever, businesses need a solution to keep track of their customers and deliver personalised experiences across an ever-increasing number of touchpoints....

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White Paper

Winterberry Identity Outlook 2020 Report

In the course of developing this perspective paper on the current state of identity, Winterberry Group spoke to over 100 senior industry experts from both the U.S. and Europe. These...

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White Paper

It’s Over for the 3rd Party Cookie. What Now?

On June 24th, 2021, Google dropped a bombshell on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2023 (effectively killing them). So,...

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