Marketing resources from the CDP experts

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Floc in Europe: What the GDPR Concerns Around Google’s New Initiative Mean for You

News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. Unsurprisingly, those roadblocks are labelled ‘GDPR’ and ‘ePrivacy Directive’.  The problems came to light...

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Case Study

Nissan achieves 43% media savings for new car model promotion

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White Paper

3 Key Standards for Marketers to Establish Customer Identity

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Consent Management vs Consent Orchestration: What’s The Difference?

Over recent years, the data privacy landscape has experienced an incredible shift, and brought with it the notion of consent management. Consumers have demanded more control, transparency and privacy in

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The Differences Between First, Second and Third-Party Data

Understanding the different types of data available for a campaign can go a long way toward reaching business goals. For example, some campaigns may only need first and second-party data,

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SOC 2 Compliance: What It Is and Why It’s Important

Zeotap has just achieved its SOC 2 Type 1 compliance certification – here, we unpack what this means and why it’s an important credential to look for when evaluating cloud-based

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CASE STUDIES

A first-party data strategy enabled a leading EU publisher to command 28% higher CPMs from advertisers

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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GUIDES AND WHITEPAPERS

White Paper

[Webinar] The Data Secrets of Successful Marketers

As owners of the customer journey, marketers should depend on data in order to bring in new customers, retain current ones and create opportunities. But how much of this is...

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White Paper

[Webinar] The CDP Masterclass

Customer Data Platforms (CDPs) are the new hubs of the marketing tech stack – but what exactly is one? And more to the point, what ISN’T one? In this webinar,...

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White Paper

The Data Secrets of Successful Marketers

As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll...

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