Marketing resources from the CDP experts

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Floc in Europe: What the GDPR Concerns Around Google’s New Initiative Mean for You

News broke on March 23rd that Google’s Federated Learning of Cohorts (FLoC) initiative may be running into some roadblocks in Europe. Unsurprisingly, those roadblocks are labelled ‘GDPR’ and ‘ePrivacy Directive’.  The problems came to light...

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Case Study

Nissan achieves 43% media savings for new car model promotion

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White Paper

3 Key Standards for Marketers to Establish Customer Identity

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Probabilistic vs Deterministic Data: What’s the Difference?

In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow

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CDP & Data Privacy and Security: A Certification Checklist

CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach

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The Enterprise Marketer’s Guide to Customer Data Platforms

Today’s customer journeys are more complex than ever.  The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. They might stumble across a

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CASE STUDIES

Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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Global bank refines customer acquisition strategy and yields 50% match rate

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GUIDES AND WHITEPAPERS

White Paper

Guide du marketeur: les Customer Data Platform (CDP)

Les parcours des clients d’aujourd’hui sont plus complexes et imprévisibles que jamais, et les entreprises ont besoin d’une solution pour suivre leurs clients et leur offrir des expériences personnalisées à...

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White Paper

Guida alle Customer Data Platform per Enterprise Marketer

I customer journey di oggi attraversano più punti di contatto, e soddisfare le aspettative di personalizzazione dei vostri clienti senza l’aiuto di una Customer Data Platform (CDP) può portare a...

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White Paper

Guía para profesionales de marketing sobre las Plataformas de Datos de Clientes

Con los viajes de los clientes de hoy en día que atraviesan múltiples puntos de contacto, cumplir con las expectativas de personalización de tus clientes sin la ayuda de una...

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