Marketing resources from the CDP experts

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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The Data Secrets of Successful Marketers

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Blog

What Is A Customer Data Platform (CDP)? A Complete Guide

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BLOG POSTS

October 2022 Product Update

Zeotap CDP continues to make significant investments in providing capabilities that allow customers to integrate the power of our CDP into their existing applications. This month, we bring you some

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August 2022 Product Update

The month of August brings you some exciting new features:  Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data

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July 2022 Product Update

In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A

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CASE STUDIES

Virgin Media O2 saves £1M and brings in more customers in return by suppressing their existing customers from paid media, using Zeotap CDP

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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GUIDES AND WHITEPAPERS

White Paper

L’échange de valeur : dévoiler l’impact commercial du respect de la confidentialité des données clients

En raison de la prise de conscience croissante des consommateurs, la confidentialité des données est devenue un facteur clé de la réputation des marques, entraînant un impact mesurable sur les...

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White Paper

CDP Lookbook: Customer Acquisition

When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining...

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White Paper

The Value Exchange: Wie sich der Schutz von Kundendaten auf die Unternehman auswirkt

Das steigende Bewusstsein der Verbraucher hat dazu geführt, dass der Datenschutz zu einem wichtigen Faktor für die Reputation einer Marke geworden ist und messbare Auswirkungen auf die Kundengewinnung sowie -bindung...

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