Marketing resources from the CDP experts

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Case Study

Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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White Paper

The Data Secrets of Successful Marketers

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Blog

What Is A Customer Data Platform (CDP)? A Complete Guide

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BLOG POSTS

Unleash Personalised Marketing: Amplifying Customer Engagement through Identity Stitching and Unified Data

In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the website on

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Accelerating Marketing Effectiveness with Zeotap CDP’s Segment Size Estimator

Understanding the size of your target audience is essential for effective decision-making within customer data platforms (CDPs). The ability to create highly customized and actionable audiences right from the start,

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April 2023 Product Update

Exciting updates are here! In the month of April, we released a slew of enhancements to integrate the power of Zeotap CDP into your applications. Now, you can take advantage

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CASE STUDIES

Virgin Media O2 saves £1M and brings in more customers in return by suppressing their existing customers from paid media, using Zeotap CDP

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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GUIDES AND WHITEPAPERS

White Paper

L’échange de valeur : dévoiler l’impact commercial du respect de la confidentialité des données clients

En raison de la prise de conscience croissante des consommateurs, la confidentialité des données est devenue un facteur clé de la réputation des marques, entraînant un impact mesurable sur les...

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White Paper

CDP Lookbook: Customer Acquisition

When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining...

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White Paper

The Value Exchange: Wie sich der Schutz von Kundendaten auf die Unternehman auswirkt

Das steigende Bewusstsein der Verbraucher hat dazu geführt, dass der Datenschutz zu einem wichtigen Faktor für die Reputation einer Marke geworden ist und messbare Auswirkungen auf die Kundengewinnung sowie -bindung...

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