Marketing resources from the CDP experts

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Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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The Data Secrets of Successful Marketers

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What Is A Customer Data Platform (CDP)? A Complete Guide

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BLOG POSTS

August 2022 Product Update

The month of August brings you some exciting new features:  Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data

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July 2022 Product Update

In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A

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June 2022 Product Update

The month of June brings new exciting features: a new do-it-yourself capability within our Data Catalogue, a new data ingestion method – SFTP, a new real-time estimator of an audience

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CASE STUDIES

Unidad Editorial enables greater efficiency and grows customer spend with Zeotap CDP

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Mercedes-Benz achieves 175% higher CTR by streamlining paid acquisition

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Nissan achieves 43% media savings for new car model promotion

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GUIDES AND WHITEPAPERS

White Paper

L’échange de valeur : dévoiler l’impact commercial du respect de la confidentialité des données clients

En raison de la prise de conscience croissante des consommateurs, la confidentialité des données est devenue un facteur clé de la réputation des marques, entraînant un impact mesurable sur les...

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White Paper

CDP Lookbook: Customer Acquisition

When the cookieless future lands in 2023, the already-challenging world of customer acquisition is about to get turned upside down. For marketers who need to deliver constant growth while maintaining...

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White Paper

The Value Exchange: Wie sich der Schutz von Kundendaten auf die Unternehman auswirkt

Das steigende Bewusstsein der Verbraucher hat dazu geführt, dass der Datenschutz zu einem wichtigen Faktor für die Reputation einer Marke geworden ist und messbare Auswirkungen auf die Kundengewinnung sowie -bindung...

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