About Us
Easy, secure and
impactful customer data


Our vision
At Zeotap, we envision a future in which businesses can deliver personalised and data-driven customer experiences while putting customer privacy at the front and centre. We are dedicated to helping brands monetise their customer data and achieve commercial outcomes with ease. To achieve this, we have developed and offer must-have software and data solutions to support our customers in achieving their desired business outcomes across marketing, sales, and customer service. We differentiate ourselves by providing addressability in customer data, an easy-to-use platform that drives faster results with data privacy, and compliance heart supported by best-in-class customer support.
History
Zeotap was born in Berlin in 2014 to provide high-quality data to marketers and soon recognised a bigger challenge: brands needed to create multi-channel personalised experiences. But doing so required a means to action customer data in a world that prioritises privacy and compliance. And so, in 2020, we launched our Customer Data Platform (CDP), a natively integrated SaaS suite built on the Google Cloud Platform.

Today, Zeotap offers three products:

The easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data.
A platform that delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic and social platforms.
A universal marketing ID initiative that paves the way for addressability in the cookieless future.
Zeotap's history timeline

2014
Zeotap was born to build a business, capitalising on all of the data held by telecom companies. This was achieved by selling said data to advertising agencies by integrating them into DSPs.

2016
The company continued to grow and expand through client acquisition and investment, continually adding new data partners and expanding into new industries beyond.

2017
We achieved higher goals by building a proprietary stitching algorithm, unifying data from different sources, assigning a unique ID to them, and creating a single ‘golden record.’

2019
Most companies realised the value of leveraging their first-party data, and many CDPs emerged. An opportunity arose to use our many years of experience in this market, and expand the Zeotap offering.

2020
We built our Customer Data Platform (CDP), a natively integrated SaaS suite built on the Google Cloud Platform

2023
We have 70+ clients, 180+ employees, the 5 largest telecom companies, over 50+ recurring clients across Europe, and are associated with top brands like Audi, Johnson & Johnson, Mc Donalds, Sky and Virgin Media. We presently have 120 data sources, all real-time and GDPR-audited data.
Why the name Zeotap?
Our name combines two words: “Zeo” and “tap”. “Zeo” comes from “Zeolite,” a mineral that transforms crude oil into everyday essentials, like high-quality fuel which makes crude oil usable and precious which enables societies to develop. It also purifies oxygen from the air by trapping impurities. In our case, our technology transforms customer data to be addressable and actionable the way “Zeolite” transforms crude oil. Hence, the word “Zeo” symbolises our ability to help businesses get the most impactful results from their data at ease and scale, just like opening a tap and letting it flow.
So, Zeotap means empowering brands to get the best from their data—easily and securely.


Why a triangle?
Our Symbol is a triangle with rounded sides. Each side represents a different founding element of our company:
- Customers
- Data
- Privacy
Our triangle rests on the base side, not the corners; this shows our business’ stability and our customers’ trust.
Our values
Our values define who we are and how we work daily with customers, prospects, and team members. We let them come through in all that we do!

Pioneer
Dare to be different
We are not afraid to take risks and think outside the box. We are always looking for new and better ways to do things. We want to push boundaries and deliver value through innovation and creativity.
Adaptive
Change is always an opportunity
We remain flexible and responsive to changing circumstances. We are open to new ideas and approaches, as well as listen to understand the perspectives of others. We are willing to learn and grow from new experiences.
Challenger
We think, act, and win above our weight class
We take on challenges that others may consider impossible to solve. A strong sense of ownership and a desire to succeed drive us. We put in the hard work and effort necessary to achieve our goals.
Trustworthy
Actions speak louder than words
We consistently act with integrity and accountability and focus on value creation for our colleagues and customers. We take pride in doing the right thing, even when it may be difficult. We stay true to our word and deliver on commitments.Careers
Join our international team on our mission to revolutionise the world of customer data
Our board of directors

Chris Scoggins
Chris Scoggins General Partner at Signalfire

Taylor Barada
Venture Partner at Signalfire

Uli Beckmann
Partner at Zobito

Domitille Doat
Independent

Frank Einecke
Independent

Daniel Heer
Ceo & Founder
Funding rounds and our investors
Funding and money raised

$
1.3
Million

$
6.5
Million

$
12
Million

$
60
Million

$
22
Million

Our investors and advisors

Rob Norman
AdvisorSpecial advisor to GroupM and former Chief Digital Officer

Mark Grether
InvestorCo-founder & former COO at Xaxis (WPP)

Prof. Alex Pentland
AdvisorProfessor at MIT, Co-Creator MIT Media lab, Serial Entrepreneur

Prof. Ann Cavoukian
AdvisorProfessor at Ryerson University, Creator of Privacy-by-design Principles

Prof. Dr. Herbert Henzler
AdvisorFormer European Chairman of McKinsey & Company, Honorary Professor at the University of Munich

Andreas Kindt
InvestorFormer Board Member T-Online International AG

Michael Halbherr
InvestorFormer CEO Nokia HERE

Dr. Rainier Deutschmann
InvestorCOO Dialog Axiata, Former CPIO Reliance Jio and SVP Products & Innovation Deutsche Telekom

Devin Guan
InvestorFounder/CTO Drawbridge, Sequoia & KPCB backed

Steffen Rohn
InvestorFormer CIO of Deutsche Telekom AG

Seth Schuler
InvestorMD Accenture US, Former SVP Strategy T-Mobil

Stefan Schmitgen
InvestorFormer Sr. Director McKinsey, led Asian telco group

Thomas Duhr
InvestorEVP IP Deutschland

Dirk Freytag
InvestorFormer SVPAOL & CEO ADTECH.com

Zach Coelius
InvestorRuns large syndicate on AngelList; Recent lb exit

Magnus Graf Lambsdorff
InvestorLakestar, formerly Egon Zehnder, Partner, Global Telecommunications Practice

Peter Zühlsdorff
InvestorFormer chairman GfK

Jean-Louis Delamarre
Senior AdvisorEVP at Lacoste Chief commercial officer at Hublot








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