Easy, secure and
impactful customer data
At Zeotap, we envision a future in which businesses can deliver personalised and data-driven customer experiences while putting customer privacy at the front and centre. We are dedicated to helping brands monetise their customer data and achieve commercial outcomes with ease. To achieve this, we have developed and offer must-have software and data solutions to support our customers in achieving their desired business outcomes across marketing, sales, and customer service. We differentiate ourselves by providing addressability in customer data, an easy-to-use platform that drives faster results with data privacy, and compliance heart supported by best-in-class customer support.
Zeotap was born in Berlin in 2014 to provide high-quality data to marketers and soon recognised a bigger challenge: brands needed to create multi-channel personalised experiences. But doing so required a means to action customer data in a world that prioritises privacy and compliance. And so, in 2020, we launched our Customer Data Platform (CDP), a natively integrated SaaS suite built on the Google Cloud Platform.
Today, Zeotap offers three products:
The easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data.
A platform that delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic and social platforms.
A universal marketing ID initiative that paves the way for addressability in the cookieless future.
Zeotap's history timeline
Why the name Zeotap?
Our name combines two words: “Zeo” and “tap”. “Zeo” comes from “Zeolite,” a mineral that transforms crude oil into everyday essentials, like high-quality fuel which makes crude oil usable and precious which enables societies to develop. It also purifies oxygen from the air by trapping impurities. In our case, our technology transforms customer data to be addressable and actionable the way “Zeolite” transforms crude oil. Hence, the word “Zeo” symbolises our ability to help businesses get the most impactful results from their data at ease and scale, just like opening a tap and letting it flow.
So, Zeotap means empowering brands to get the best from their data—easily and securely.
Why a triangle?
Our Symbol is a triangle with rounded sides. Each side represents a different founding element of our company:
Our triangle rests on the base side, not the corners; this shows our business’ stability and our customers’ trust.
Our values define who we are and how we work daily with customers, prospects, and team members. We let them come through in all that we do!
Dare to be differentWe are not afraid to take risks and think outside the box. We are always looking for new and better ways to do things. We want to push boundaries and deliver value through innovation and creativity.
Change is always an opportunityWe remain flexible and responsive to changing circumstances. We are open to new ideas and approaches, as well as listen to understand the perspectives of others. We are willing to learn and grow from new experiences.
We think, act, and win above our weight classWe take on challenges that others may consider impossible to solve. A strong sense of ownership and a desire to succeed drive us. We put in the hard work and effort necessary to achieve our goals.
Actions speak louder than wordsWe consistently act with integrity and accountability and focus on value creation for our colleagues and customers. We take pride in doing the right thing, even when it may be difficult. We stay true to our word and deliver on commitments.
Join our international team on our mission to revolutionise the world of customer data
Daniel HeerCEO & Founder
Projjol BanerjeaCPO & Founder
Tibor StefánChief Revenue Officer
Alexander GebertSVP Finance
Sathish KSChief Technology Officer
Lisa Anne BrigantiChief People Officer
Matt BennathanSVP of Global Data Business
Our board of directors
Chris Scoggins General Partner at Signalﬁre
Venture Partner at Signalﬁre
Partner at Zobito
Ceo & Founder