Predictive Insights and Customer Analytics

Transform diverse customer data into insights to engage with customers across the lifecycle intelligently

Key use cases

The below use cases illustrate how marketers utilise Zeotap CDP to achieve acquisition and growth goals

Real-time content suggestions

Automatically select content for known customers in real-time based on their past data.

Identify channel preferences

Understand which channels work best for each customer to improve responsiveness and avoid wastage.

Find high-value customers

Identify high-value customers to promote special offers, rewards, and recognition programs.

Why are predictive insights and customer analytics important?

Marketers must stay ahead of the curve and remain customer obsessed. Investing in customer analytics is essential to understanding customer needs and preferences to create more targeted and effective marketing campaigns. It is important to build an advanced customer analytics strategy and use case roadmap to ensure customer data is used to its fullest potential. To stay competitive, marketers must continue to invest in customer analytics and use the data to inform their decisions, which will increase the understanding of customers to create more effective marketing strategies. Mature organisations use customer analytics to identify and deliver the next best experience or content to customers across multi-channel touchpoints.

Success stories and quotes


Real-time content recommendations

To link high-quality onsite and offsite content with onsite and offsite customer behaviours, Marketers need a unified customer profile of every single customer, which includes an array of IDs and attributes. Using the Customer ID (which links all IDs and attributes to each unique profile), Zeotap CDP can understand the identity of each customer as they land on the website, for example. Rules or predictive models can then be applied to select the best content for the visitor based on their profile data and sent to the relevant activation platform. Zeotap CDP has the functionality to track visitor behaviour and make adjusted content selections accordingly. Tapping into customer profile history stored in Zeotap CDP enables real-time content recommendation.


Identify channel preferences

With customers enjoying an omnichannel buying experience these days, it’s important for marketers to understand the preferred channel for each customer to optimise campaign performance. For example, do customers engage more often via email than social media platforms? With Zeotap CDP, Marketers can analyse the history of interactions by channel for each customer so that messages are tailored and more likely to receive a response. By taking the time to analyse customer interactions, marketers can ensure that their messages are more effective to improve responsiveness, reduce wastage and improve the customer experience.


Find high-value customer

Marketers have the challenge of identifying individual customers who have returned high value and are likely to return continued high value in the future. Using Zeotap CDP, Marketers can define criteria for high-value customers to ensure they are targeting the right audience for messages and promotions. These criteria could include customers who have made multiple purchases, have a high average order value, or have been loyal customers for a long time. Once the criteria are established, marketers can assemble a list of customers who meet the criteria and create special programs for them. These programs could include special offers, rewards, recognition, referrals, and advocacy to encourage continued loyalty.

Why Zeotap CDP?

4+4 Framework

Specialised in prioritising simple use cases that drive commercial outcomes in 8 weeks

GCP Native

Frictionless deployment make existing tools and investment better with latency and cost advantages

Built for Marketers

Designed for hands-on marketers with no need for technical coding skills

Including Cookieless ID

Patented identity stitching strategies for discriminatory digital marketing use cases

From Europe for Europe

Conceived in Germany and developed for stringent European regulation


We will be your trusted partner, not just a software vendor, that will make your CDP project successful.

Industry recognitions

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