Google Analytics 4 is an analytics service that enables marketers to measure traffic and engagement across websites and apps. Zeotap CDP’s integration with Google Analytics 4 helps marketers to improve data tracking, incorporate machine learning capabilities, cross-device tracking, create custom audiences and improve privacy controls.

This integration supports MAIDs and Google cookies. Analyse website and app data to understand user behavior and make data-driven decisions, thus allowing businesses to build,

• Real Time Location-based Personalisation: Select the best message in real time based on current customer location and past data
• Reactivation Campaigns: Send messages to customers who have stopped doing business or are at risk
• Find High Value Customers: Identify individual customers who have returned high value
• Retention Campaigns: Need to send optimal treatments to retain existing customers