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ZEOTAP CDP MODULES

Unlock the Power of Customer Data

Maximise your marketing outcomes by improving the understanding of your customers

Analyse Module on Zeotap CDP

Why choose Zeotap CDP

Personalise

View charts and visualisations to easily understand customer behaviours and trends.

Easy

Faster time to value with one-click activation of filtered user cohorts.

Automate

Maximise marketing results through better data-driven decision making.

Success stories and quotes

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
Virgin Media, O2
Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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KEY FEATURE

Profiles

Understand

Understand your customers better through segmentation analytics covering multiple dimensions.

Optimise

Analyse segment trends, cohort attributes, and overlaps to optimise marketing mix and conversions.

Engage

Map customer journeys and optimise for customer acquisition, growth, and retention.

KEY FEATURE

Usage

Insights

Comprehensive platform usage insights for data-in, activation, and user actions.

Plan

Plan for package consumption by analysing the volume of data in the platform.

Adoption

Gain visibility into the user adoption of your customer data platform with comprehensive analytics.

Explore Zeotap CDP

Integrate

Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.

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Unify

Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.

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Segment

Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.

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Orchestrate

Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.

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Analyse

Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.

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Protect

Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.

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Industry recognitions

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Download our CDP Guide

Revolutionise your customer insights, personalisation, and business growth with our comprehensive CDP Guide. Gain a deep understanding of the key characteristics and crucial considerations that make a CDP investment-worthy.

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It is simple to deliver amazing customer experiences without compromising user privacy. Complete the short form, and we’ll be in touch to schedule your demo.