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Delivering personalised experiences is essential for building customer loyalty and driving meaningful engagement. At
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad
In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount
With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy,
In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer
Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another.
