CDP Talk: Telco. Mastering Customer Data Platforms

Interview with Telecom Expert Dr. Kai-Uwe Laag

In this compelling video interview, Tibor Stefan, Chief Revenue Officer at Zeotap, engages with Dr. Kai-Uwe Laag, a telecom industry veteran with over two decades of experience and the former CEO of Telefonica Retail Germany. Dr. Laag discusses the transformative impact of Customer Data Platforms (CDPs) in the telecom sector, highlighting their potential to drive growth amid intense market competition.

Exploring the strategic implementation of CDPs, Dr. Laag illustrates how these platforms facilitate personalised customer experiences and streamline marketing efforts, leading to improved efficiency and profitability. The dialogue covers the challenges of data integration and analysis, the necessity of collaborative and cross-functional approaches, and the benefits of achieving a comprehensive 360-degree customer view.

With practical examples, Dr. Laag demonstrates the significant benefits of targeted customer data utilisation, including enhanced conversion rates and reduced costs. The interview also touches on the critical factors in selecting implementation partners and key strategies for successful CDP project execution.

This video is essential viewing for those interested in understanding the role of customer data in modern telecom operations, offering expert guidance and lessons learned from the forefront of data strategy implementation.

Ready to dive deeper into the transformative power of CDPs for Telcos?

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