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In this captivating conversation, with Jessica Wegner, VP New Business & Retail Media at DOUGLAS, and our VP Sales, Stefan Blumenthal you will discover how DOUGLAS set out to transform its Retail Media strategy by harnessing the power of first-party
In this exclusive interview featuring Andreas Balzer, Director OEM & Media Business of Carwow, we delve deep into the realm of Retail Media and uncover the pivotal role of Customer Data Platforms (CDPs) in driving success.
In this interview, Daniel Heer, CEO, and co-founder of Zeotap, along with Projjol Banerjea, co-founder, and CPO, shed light on the critical role of a Customer Data Platform (CDP) in successfully executing a retail media strategy.
Zeotap CDP is a user-friendly Customer Data Platform designed to harness the capabilities of Google Cloud technology, facilitating seamless integration, unification, segmentation, and orchestration of customer data while prioritising consumer privacy and compliance.
This video provides a comprehensive overview of
In today’s dynamic digital landscape, gaining deep insights into your customers’ behaviours and preferences has become increasingly vital. Learn how you can effectively utilise data, optimise marketing expenditures, and deliver tailored customer experiences.
A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to
The Zeotap Founder & CEO Daniel Heer & the Head of Paid Traffic Acquisition at Virgin Media O2, Andy Lewis, took the stage on Day 1 of DMEXCO – Digital Marketing Expo & Conference for an engaging and insightful showcase
Integrating a CDP into your marketing strategy, can be complicated and time consuming. Usually time to value appears long but this should not be the case, as the reality is that you can see consistent commercial outcomes in just a
An effective paid acquisition strategy involves taking steps to minimise the wastage that comes with inaccurate customer targeting, helping companies identify and engage with new prospects who are more likely to convert. A better targeting strategy will impact not only
