CDP Talk: How to Make a CDP Project Successful

Interview with Tibor Stefan, Chief Revenue Officer at Zeotap

In this short video, you will learn three key points that can elevate your strategy and make a Customer Data Platform implementation successful.

We will explore the prioritisation of use cases and data sources, as well as the necessary changes in management.

For more information check out the following blog posts:

• Maximising CDP Project Success: The 3 key hurdles
• The Art of Making CDP Projects a Success

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