All the Pieces Matter: 360° Customer View
Every touchpoint, every interaction: Zeotap’s CDP turns fragmented data into unified profiles that help brands truly understand their customers
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GOLDEN RECORD Bring Your Customers Into View With:
Data Ingestion
Integrate data from various sources such as CRMs, DMPs, and data lakes and warehouses
A Centralised Repository
Consolidate and house all customer data in one convenient and easily accessible database
Identity Stitching
Establish connections between disparate data points to form a holistic picture of each customer
KEY FEATURES Techniques That Deliver
Zeotap’s data unification toolkit
Ultimate Stitching Flexibility
Determine which identifiers can participate in the stitching process, classify them as primary or secondary, and define priorities within each classification for a more granular approach
Household IDs
By identifying households, marketers can optimise white goods campaigns, minimise wasted ad spend, and provide personalised offers to families or groups sharing a residence
Calculated Attributes
Aggregate event data over a customisable timeframe and link it to customer profiles to generate more accurate audience segments that align with campaign goals
HONING OUR CRAFT Explore Zeotap’s CDP
Audience Boost
Enrich customer profiles with multiple types of identifiers across the entire digital ecosystem
Omnichannel Orchestration
Craft tailored customer journeys that connect seamlessly across multiple touchpoints
Real-Time Personalisation
Deliver personalised experiences instantly based on live user behavior
German-Grade Privacy
Integrate consent choices into every customer profile to put privacy at the core of your campaigns
Data Governance and Security
Ensure your customer data is unified and activated according to industry standards
AI-powered Impact on Every Customer Interaction
From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
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InfraFlex: Architecture That Adapts to Your Needs and Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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Take the First Step Toward Data-Driven Growth
