A Safe Haven
for Your Most Valuable Data

Providing full control over your data and protecting it with industry-leading security standards, Zeotap ensures that every step of the data journey is governed

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SECURITY FRAMEWORK

Safeguard Data Across All Touchpoints Via:

Zero-Copy Architecture

No duplication or transfer needed, eliminating unnecessary movement and minimizing risk

Fortified Activation

Zeotap maintains and secures both raw and hashed values, ensuring data activation is risk-free

Rigorous Controls

With a strict focus on data security, Zeotap's CDP meets or exceeds all industry requirements

KEY FEATURES

Techniques That Deliver

Zeotap’s security toolkit

Raw PII Encryption

Zeotap masks and protects personal identifiable information, such as email addresses or phone numbers, and data is only shared for activation purposes with brand permission

Advanced Hashing

Depending on the platform type (Adtech or Martech), Zeotap selectively uses either raw or hashed formats for data activation, adhering to the recommended hashing standards

Security Certifications

Whether in data management, cloud environment, or PII protection, Zeotap maintains the highest level of certification of information security, giving marketers peace of mind