Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
Foresight & Vision: Predictive Analytics and Data Science
Anticipate customers’ needs and wishes through socio-demographic modeling and behavioural segmentation to refine acquisition, retention, and conversion techniques
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METHODS Zeotap’s Proven Tactics
A single customer view merging online and offline data is the basis of predictive analytics, giving marketers insights into their audiences’ future intentions
Predict and validate core socio-demographic attributes with precision to elevate on-target percentages (OTP) and brand awareness
Apply recency-frequency-monetary (RFM) or customer lifetime value (CLV) models and build AI-powered segments that can be activated across multiple channels
OUTCOMES Business Impact
Reduced CPM through better targeting
Dramatically better OTP than industry benchmarks
Significantly improved cost-turnover ratio
Testimonials What Our Clients Say
By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and
significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.
Teresa Schmitt
Head of Performance Marketing
The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.
Luke Coney
Senior Product Manager MarTech
We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.
AI-powered Impact on Every Customer Interaction
From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
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InfraFlex: Architecture That Adapts to Your Needs and Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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