Audience Boost: Enrichment That Fuels Performance
Enhance your first-party data with verified identifiers to increase your match rates, improve targeting, and drive more efficient ad campaigns
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REACH & CONVERSION Boost Match Rates Via:
ID Enrichment
Add significant depth to your customer profiles with cross-device, privacy-compliant identifiers
Custom Match Logic
Define identifiers' priority, adjust match rules, and fine-tune resolution rationale to fit your data strategy
Addressability 2.0
Engage more users across more media and marketing platforms without sacrificing control
KEY FEATURES Techniques That Deliver
Zeotap’s matching toolkit
Deterministic Identity Graph
Using identifiers matched across different devices and touchpoints, Zeotap’s identity graph improves data quality to make accurate matches at scale
Real-Time Enrichment
From ingestion to activation, Zeotap enriches customer records dynamically to ensure IDs are resolved at the point of use, enabling more effective targeting
Match Rate Reporting
Zeotap’s detailed reporting provides transparency into matching performance by channel, segment, and identifier type, so you can determine what’s working and what’s not
HONING OUR CRAFT Explore Zeotap’s CDP
360° Customer View
Unify onsite and offsite data to attain a singular, comprehensive view of each customer
Omnichannel Orchestration
Craft tailored customer journeys that connect seamlessly across multiple touchpoints
Real-Time Personalisation
Deliver personalised experiences instantly based on live user behavior
German-Grade Privacy
Integrate consent choices into every customer profile to put privacy at the core of your campaigns
Data Governance and Security
Ensure your customer data is unified and activated according to industry standards
AI-powered Impact on Every Customer Interaction
From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
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InfraFlex: Architecture That Adapts to Your Needs and Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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Take the First Step Toward Data-Driven Growth
