Platform
AI-Powered Insights
Introducing ZeoAI: agentic by design, smarter at the core
InfraFlex
Flexible solutions that fit your existing infrastructure
Capabilities
Zeotap empowers brands with a full suite of marketing tools
Capabilities
Unified 360° Customer View
Audience Boost
Omnichannel Orchestration
Real-Time Personalisation
German Grade Privacy
Data Governance & Security
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Partners
A CDP, Supercharged
AI-powered decision-making. More effective than ever before
Solutions
By Departments
Marketing Teams
IT & Data Teams
By Industries
Retail
Telecoms & Media
Sports, Entertainment, Gaming
Financial Services
By Use Cases
Acquisition & Growth
Loyalty & Retention
Customer Experience and Personalisation
Predictive Analytics & Data Science
Data Collection and Privacy
Customer Care
Media Efficiency
Integrations
Resources
Blog
Insights, trends, and opinions on data, tech, and marketing
Case Studies
See how top brands across multiple industries use Zeotap's CDP
Videos
Watch interviews and webinars to know what’s shaping the space
Whitepapers
Deep dives into data and strategy for marketing decision-makers
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Documentation
A CDP, Supercharged
AI-powered decision-making. More effective than ever before
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AI-Driven Decisions That Deliver Results
Built for marketers and trained to align perfectly with your business priorities, ZeoAI provides clarity at scale
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Trusted by
ZeoAI’s Insights Are Built on Three Complementary Principles
Your Models, Your Rules, ZeoAI’s Decision-Making
Zeotap clients can use their proprietary or pre-trained ML models like LTV or next-best action within ZeoAI
ZeoAI builds on your definitions of churn, value, or intent to make real-time decisions
Drawing on historical data, ZeoAI fine-tunes your models’ thresholds and logic to continuously improve its decisions
Foresight is Better Than Hindsight
ZeoAI analyses recency, frequency, and monetary (RFM) values to segment customers and deliver more targeted messaging
A churn prediction model identifies at-risk customers early and triggers proactive retention journeys
Cross & upsell models surface AI-powered product recommendations based on predicted needs
Right Audience, Right Channel, Right Moment
ZeoAI dynamically identifies the ideal segment for every campaign
With customers’ preferences in mind, ZeoAI interacts in their chosen platform
Learning from previous interactions, it activates audiences at the optimal moment
InfraFlex: Architecture That Adapts to Your Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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Take the First Step Toward Data-Driven Growth
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