HELPING BRANDS BETTER UNDERSTAND THEIR CUSTOMERS

We first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with zeotap’s ID-verified data with +70% On-Target-Percentage (OTP).

Prefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.

We empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.

The new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.

Before launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.