ZEOTAP UNITY: END-TO-END IDENTITY & DATA RESOLUTION
Digitize your CRM for a unified customer view
- Merge the offline (CRM data) and online worlds (Digital IDs)
- Conduct effective prospecting and suppression
- Identify your current customers on your domain
Unlock the full power of your 1st party data and understand customer trigger points
- Add zeotap's unified high-quality data set to your CRM/DMP channels
- Achieve a 360º customer profile to better inform who to spend your budgets on
- Enhance your predictive models and marketing analytics
Increase your marketing ROI based on deep customer insight
- Conduct better prospecting and suppression based on your own data
- Reach current customers that want to be up/cross-sold
- Get in front of customers with a high-likelihood to churn
WORLD’S LARGEST PEOPLE-GRAPHOne-stop-shop for identity resolution & enrichment enabling a 360° customer view.
SUPERIOR QUALITY DATAThe world’s finest data unified and curated for maximum impact through precision and scale.
GLOBAL FOOTPRINTServing tailored solutions to clients across the globe in Europe, the Americas, LATAM & APAC.
AWARD-WINNING TECHOur privacy and security-by-design enterprise-grade platform is built for speed.
- 01 FMCG
Thanks to zeotap's end-to-end identity and data solution, we were able to better understand our customers across devices and plan our marketing activities based on this enhanced knowledge. The results have been unbelievable so far.CMO, Large FMCG BrandWe first on-boarded the brand’s 1st party CRM data with high match rates to reveal customer insights. This led to a new prospect audience discovery and allowed the brands to activate their own data more effectively. Naturally, the brands decided to enrich their DMP with zeotap’s ID-verified data with +70% On-Target-Percentage (OTP).
50%Email Match Rate
30 MMProfiles Enriched
- 02 Red Bull
These results are outstanding and we could not be more satisfied. Once more, zeotap has proven to be a very reliable partner, not only with their deterministic demographic data, but also with their accurate interest data.PETER JACKSON, MANAGING DIRECTORPrefer wings with your meal on a hard work day? We helped Red Bull target its "[email protected]" campaign encouraging professionals to accompany their lunch with energy drinks, to combat the stress of urban life. The campaign was powered by our custom interest segment comprised of active food delivery app users had previously installed and used on their devices.
- 03 Bank
By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with zeotap was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall revenue.Chief Data Officer, Large BankWe empowered the performance of the brand's internal analytics and churn prediction models by improving the input data that goes into them. The better the input the better the output. We enriched their CRM data so that the brand could better identify the customer with the highest propensity to churn and reach out to them to prevent doing so.
60 MMAttributes Enriched
- 04 Mercedes
The auto market is a deeply competitive one, but Zeotap's solution enabled us to successfully position our Mercedes E-Class to the most optimal audience and thus increased Marketing ROI. Previously, we struggled to reach the right audience, but their solution was a game-changer for us to give direction to our marketing strategy and enabled us to reach our optimistic goals.Mercedes Benz SpokespersonThe new Mercedes E-class is not a car everyone can afford. We created a custom segment tailored to Mercedes' desired audience that increased both awareness and consideration significantly compared to all campaigns run in parallel.
- 05 Pepe Jeans
Zeotap has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guess work out with accurate data, we could identify the most proftable interested target audience.Pepe Jeans SpokespersonBefore launching their new autumn/winter collection, Pepe Jeans assumed its campaign would resonate most with a younger audience. Running a deterministic audience discovery with zeotap revealed the campaign was in fact best received by the much older Gen X. The distribution strategy was shifted and Pepe Jeans could allocate all their budgets where they made the most impact.
Telecom & Enterprise power
We're not just another data sales house. zeoCore runs on our proprietary deterministic consumer device graph and leaves nothing to chance or guesswork. Through strict data audits, matrix-based prioritizations and intelligent decisions, we go above and beyond to ensure only the most accurate data powers our solutions.Learn more about our tech
November 13, 2019 // Chicago, US
Path 2 Purchase
Customer behavior is not what it used to be, and that calls for a new direction, a different path, an un-blazed trail.Learn More
November 19, 2019 // Chicago, US
Join us at the Waldorf Astoria in Chicago for all things 'Marketing Innovation'.Learn More
November 26, 2019 // Hamburg, DE
Catch our keynote by Stefan Blumenthal, zeotap country manager DACH on 'People-Based Marketing – Wie Brands ihre Kunden besser verstehen und effektiv erreichen können', on the 27th at 8:15 AM.Learn More
December 3, 2019 // Paris, Fr
Join us at our keynote on 'How can advertisers, agencies and publishers harness the power of their own data?' by Leonard Steger, Country Manager France, zeotap at 10:20 - 10.35 AM CET.Learn More