Managing Your Greatest Asset Wisely

With the rise of digital-first disruptors, companies providing financial services need a CDP that can identify patterns, predict customer behaviour, and deliver the right message at the right time
Frame 1707481067 (4)

Trusted by

Homepage icon 1 CHALLENGES & SOLUTIONS

How Zeotap Moves the Needle

Trigger Messages

Automatically sending messages to customers based on specific actions or events creates a better, more personalised customer experience and nurtures long-term loyalty

Trigger Messages

Lookalike Audiences

Relying on factors like transactional data, customer behaviour, and demographic information, marketers can create lookalike audiences and acquire new customers without overspending

Lookalike Audiences

Value-Based Segmentation

Segmenting customers by metrics such as purchase frequency, average order value, and customer lifetime value (CLV) helps brands identify the best candidates for upselling

Value-Based Segmentation
CASE IN POINT

How Zeotap Helped
a Tier-1 Insurance Company Achieve
a 5.5% Upsell Lift

Read the Full Use Case Arrow Right
Testimonials

What Our Clients Say

Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.
The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.
We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.

AI-powered Impact on Every Customer Interaction

From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
Learn More Arrow Right

InfraFlex: Architecture That Adapts to Your Needs and Requirements

Customizable deployment based on your technical environment, team, and specific business processes
Learn More Arrow Right

Take the First Step Toward
Data-Driven Growth

bg-overview@2x