Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
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Automatically sending messages to customers based on specific actions or events creates a better, more personalised customer experience and nurtures long-term loyalty
Relying on factors like transactional data, customer behaviour, and demographic information, marketers can create lookalike audiences and acquire new customers without overspending
Segmenting customers by metrics such as purchase frequency, average order value, and customer lifetime value (CLV) helps brands identify the best candidates for upselling