Interview with Varun Vashist, the Head of Group Marketing Technology at Sky
Dive into the world of Customer Data Platforms with Varun Vashist, Head of Group Marketing Technology at Sky, in this insightful interview. Discover the strategic role of CDPs in modern marketing and how Sky is leveraging this technology to drive unparalleled customer experiences.
What You’ll Learn:
- Key Benefits of CDPs in achieving marketing goals.
- Implementation Strategies used by leading tech teams.
- Overcoming Challenges with CDP deployment.
- Future of Marketing Technology according to a top industry expert.
Varun’s extensive experience and strategic insights offer valuable lessons for marketing professionals and businesses looking to enhance data utilisation and customer engagement through technology.
Watch and learn how integrating a robust Customer Data Platform can transform your marketing strategy and lead to significant business growth.
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