Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles.
While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable.
In this white paper you’ll discover:
- The key differences between a CDP and a DMP
- What makes a CDP unique
- Reasons to Choose a CDP over a DMP
- Useful use cases
- The implications for marketing strategies of each platform
Download this brand-new guide to grasp the key disparities between these two pillars of the martech stack, and understand why transitioning from a DMP to a CDP now is essential to stay ahead of the curve.