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We’re thrilled to share that Zeotap has officially been recognized as Google Cloud Ready – BigQuery. This isn’t just a badge—it’s a signal that Zeotap’s integration with BigQuery meets Google Cloud’s highest standards for performance, reliability, and interoperability. If you’re already using BigQuery (or planning to), it means one big thing:
With the impending deprecation of third-party cookies and the necessary shift towards a first-party-data strategy,
In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer
Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another.
With the rapidly evolving telecommunications landscape, CDPs should not be considered optional. In fact, CDPs
As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers
The primary objective in the world of product development is to create solutions that seamlessly
In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies
Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to
