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The Zeotap Blog
In today’s omnichannel customer interaction landscape, customers navigate multiple journeys. Imagine a customer who searches for summer office outfits on a mobile website, downloads the brand’s app, visits the...
A guest post from Sergio Giannone, Senior Content Manager at Decentriq A few months ago, Zeotap and Decentriq, a Swiss enterprise SaaS platform providing the most secure and compliant data...
The month of May brings with it an exciting new feature: Source Ingestion Analytics, which provides complete visibility on ingested data. This helps clients understand the status of ingested data...
Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge. However, to get value out of...
Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade. They’re the things that have allowed marketers to track users across...
May 2022 marks the fourth anniversary of GDPR – a landmark piece of legislation that ushered in a new era of data privacy. In the four years since, its impact...
What is a Single Customer View (SCV)? A single customer view (SCV), also called a 360 degree customer view, is a single, consolidated record of all the data a company...
It’s been a bumper month for updates! Among many new releases, we’ve introduced a best-in-market Raw Personal Data Encryption feature, which delivers the highest security for data in transit, and...
Sending uniform messages to all of your customers is outdated. If you want customers to react to your marketing campaigns, you need to make them targeted and personalised. This is...
What’s happening to cookies? Over the last decade, third-party cookies have played a crucial role in online marketing, but all this is set to change. By the end of 2023,...
