Consent Management vs Consent Orchestration: What’s The Difference?

Over recent years, the data privacy landscape has experienced an incredible shift, and brought with it the notion of consent management. Consumers have demanded more control, transparency and privacy in...

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The Differences Between First, Second and Third-Party Data

Understanding the different types of data available for a campaign can go a long way toward reaching business goals. For example, some campaigns may only need first and second-party data,...

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SOC 2 Compliance: What It Is and Why It’s Important

Zeotap has just achieved its SOC 2 Type 1 compliance certification – here, we unpack what this means and why it’s an important credential to look for when evaluating cloud-based...

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Probabilistic vs Deterministic Data: What’s the Difference?

In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow...

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CDP & Data Privacy and Security: A Certification Checklist

CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach...

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What Is A Customer Data Platform (CDP)? A Complete Guide

Today’s customer journeys are more complex than ever.  The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. They might stumble across a...

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How Zeotap’s Data Science Team Continues to Pave the Way for Industry Innovation

Behind the success of Zeotap’s Customer Data Platform is a team of Data Scientists who are paving the way for innovation in our industry. Not only are they incredibly skilled...

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Data Enrichment: Definition, Examples and Benefits

Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data....

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What happens next: eCommerce’s problem when life goes back to normal

While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s...

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