How Zeotap’s Data Science Team Continues to Pave the Way for Industry Innovation

Behind the success of Zeotap’s Customer Data Platform is a team of Data Scientists who are paving the way for innovation in our industry. Not only are they incredibly skilled...

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Data Enrichment: Definition, Examples and Benefits

Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data....

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What happens next: eCommerce’s problem when life goes back to normal

While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s...

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The Cookieless Future: What Marketers Need To Know

As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies...

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Welcome to the new Zeotap website!

You might have noticed that our website is looking a little different today… Welcome to Zeotap’s new website, complete with a brand new visual identity! The journey to this new...

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Data Silos: What Are They & Why You Need To Get Rid of Them

Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for...

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[Q&A] Zeotap CEO, Daniel Heer, Discusses CDP and First-Party Data Evolution

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Data Platform in Europe, how its unique universal ID solution...

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360 Customer View: What, Why and How With Examples

One of the most important things to know as a marketer or salesperson is your customer’s perspective. Whether you are trying to understand what they do, how they feel about...

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What Are Customer Journey Touchpoints & How To Use Them

A customer journey is a series of touchpoints that a customer has with your business. Touchpoints can vary from the time they search for you on Google to the time...

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