Fireside Chat With Anil Pandit, Senior VP, Lead Precision, Programmatic India at Publicis Media

  1. Give us a little intro about yourself and the role at your company. I have been in the media space for almost 2 decades now with a rich...

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Zeotap: Customer Intelligence Unleashed

We’re on a mission to help brands “Zeotap is a customer intelligence platform that helps brands understand customers and predict behavior. Powering brands to invest in customer relationships and products...

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The Legal 500 List 2019 Achieved by Zeotap

We are proud to announce that our in-house legal team made up of Barbara Radon, Head of legal, and Iole Neviani, Legal Manager have once again made it onto the...

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Leading Security Company Achieves Exceptional Campaign Results on Facebook Thanks to OMD’s Custom Segmentation and Zeotap’s Interest and Purchase Intent Data

Summary: OMD, the global media communications agency, and zeotap, the global identity resolution and deterministic data platform, have achieved an increase of 30% in conversions and a reduction of 85%...

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Zeotap Vegas Night: An Exclusive CMO Dinner in the Heart of Madrid

Who said data can’t be sexy or fun? Last week, zeotap turned one of the trendiest a casino-themed restaurant in Madrid into an exclusive invitation-only networking night around marketing and...

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Zeotap Onboards Alonso Guzman as Its New Mexico & Latam Country Manager

Alonso Guzman joins to accelerate the adoption of the company’s global deterministic data and identity platform in Latin America. Mexico, 29th November:  Zeotap, a global data and identity platform based...

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Asynchronous Spark Jobs Using Apache Livy – A Primer

At zeotap, a large amount of structured and unstructured data from data partners is transformed and converted to easily queryable, standardized data sets, which are fanned out to a variety...

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Zeotap: Moving to Scylla – A Graph of Billions Scale

Zeotap’s Connect product addresses the challenges of identity resolution and linking for AdTech and MarTech. Zeotap manages roughly 20 billion ID and growing. In their presentation, Zeotap engineers will delve...

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Are Advertisers Getting Purchase Intent All Wrong?

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest”...

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