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The Zeotap Blog
Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive...
As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing. That is why we are continuously exploring new...
As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied...
As we move further into a mobile-first world, marketers are focusing more heavily on the value of first party data for mobile app marketing. Mobile operations systems like Apple and...
At this point, most marketers agree that a CDP is a must-have for their organisation. At the same time, there’s still a lot of confusion as to what, exactly, a...
With Google’s plans to deprecate third-party cookies by 2023 and Apple’s iOS 14 now allowing users to opt-out of app tracking, the future of marketing and advertising lies at the...
Over recent years, the data privacy landscape has experienced an incredible shift, and brought with it the notion of consent management. Consumers have demanded more control, transparency and privacy in...
Understanding the different types of data available for a campaign can go a long way toward reaching business goals. For example, some campaigns may only need first and second-party data,...
Zeotap has just achieved its SOC 2 Type 1 compliance certification – here, we unpack what this means and why it’s an important credential to look for when evaluating cloud-based...
In today’s digital-first world, marketers need ways to interact with customers across multiple customer journey touchpoints. But customer journeys are now more complex than ever: the majority of shoppers follow...
