Improve campaign results in just 8 weeks!
Deliver targeted customer experiences that impact the bottom line
Maximise your customer data based on specific business goals.
Stay in the know with marketing resources from the CDP experts
The latest on customer intelligence, data insights and more
How leading brands deliver data-driven customer experiences with Zeotap
Access our exclusive content to start elevating your customer data
A customer data company born in Europe that puts privacy and security first
Join the mission to revolutionise customer intelligence
Get updates about future Zeotap events
Our latest news and announcements
The Zeotap Blog
The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions....
May 2022 marks the fourth anniversary of GDPR – a landmark piece of legislation that ushered in a new era of data privacy. In the four years since, its impact...
What is a Single Customer View (SCV)? A single customer view (SCV), also called a 360 degree customer view, is a single, consolidated record of all the data a company...
It’s been a bumper month for updates! Among many new releases, we’ve introduced a best-in-market Raw Personal Data Encryption feature, which delivers the highest security for data in transit, and...
Sending uniform messages to all of your customers is outdated. If you want customers to react to your marketing campaigns, you need to make them targeted and personalised. This is...
What’s happening to cookies? Over the last decade, third-party cookies have played a crucial role in online marketing, but all this is set to change. By the end of 2023,...
With Google set to eliminate third-party cookies on Chrome at the end of 2023, the race is on for the marketing world to find new ways to deliver quality advertising...
Long gone are the days where customer data protection was the preserve of one corner of the business – in a digitalised world, every customer-facing team has access to some...
The first step in implementing an effective email strategy is understanding where it fits into the buyer’s journey. The buyer’s journey typically starts with Awareness, moves through to Consideration, and...
Data is the fuel in today’s marketing. But not all data is created equal. Consumers are increasingly using multiple devices and touchpoints to complete a task, generating a lot of...
