February 2023 Product Update

In the month of February, we have a couple of very important integrations to allow customers to integrate the power of Zeotap CDP in their applications. We have also introduced...

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Why Do Luxury Retailers Need a CDP?

Luxury retail market overview and trends The luxury retail industry has been significantly impacted by the pandemic, with the top 100 luxury goods companies seeing a 12% drop in revenue...

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Why Do Retailers Need a CDP?

Retail Market Overview The retail industry has faced numerous challenges in recent years, including balancing physical and online presence, adapting to changing consumer attitudes, and navigating product availability issues. The...

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Addressability in the cookieless future

Before we dive into the cookieless future, let’s try to understand what addressability is, what cookies are and why the future is going to be cookieless? Addressability is the ability...

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January 2023 Product Update

In the new year, we bring a slew of new integrations to allow customers to integrate the power of Zeotap CDP into their applications. We hope you enjoy finding out...

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Maximise the value of your customer data with Zeotap CDP and Google BigQuery

If you’re struggling to create a comprehensive 360° view of your customers in order to drive sales or reduce costs… and you are already a Google BigQuery (GBQ) user, this...

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Zeotap CDP’s Catalogue reduces data onboarding time and complexity

As customers move more of their interactions online and in-app, the number of touchpoints where brands can collect data has exploded. Each channel can generate hundreds or thousands of data...

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Segment Lifecycle allows marketers to always be campaign-ready

Are you tired of feeling like a detective trying to figure out the exact status of your audience segments? Do you find yourself stuck trying to understand why a segment...

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November 2022 Product Update

Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive an average...

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