The Cookieless Future: What Marketers Should Do Following Google’s Delay

As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies...

Read

Welcome to the new Zeotap website!

You might have noticed that our website is looking a little different today… Welcome to Zeotap’s new website, complete with a brand new visual identity! The journey to this new...

Read

Data Silos: What Are They & Why You Need To Get Rid of Them

Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for...

Read

[Q&A] Zeotap CEO, Daniel Heer, Discusses CDP and First-Party Data Evolution

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Intelligence Platform in Europe, how its unique universal ID solution differs...

Read

360 Customer View: What, Why and How With Examples

One of the most important things to know as a marketer or salesperson is your customer’s perspective. Whether you are trying to understand what they do, how they feel about...

Read

How to Identify and Personalise Customer Journey Touchpoints

A customer journey is a series of touchpoints that a customer has with your business. Touchpoints can vary from the time they search for you on Google to the time...

Read

CDP Vs CRM: The Differences and Which Is Best For You?

To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more...

Read

CDP Vs DMP: Which One is Right For You

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario:...

Read

Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise  Wednesday, May 12, 2021 – Zeotap, the leading Customer Data...

Read

STAY IN THE KNOW

Be the first to get access to our marketing resources and keep up to date with the latest in CDP best practices, privacy standards, marketing, and customer data.