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We’re thrilled to share that Zeotap has officially been recognized as Google Cloud Ready – BigQuery. This isn’t just a badge—it’s a signal that Zeotap’s integration with BigQuery meets Google Cloud’s highest standards for performance, reliability, and interoperability. If you’re already using BigQuery (or planning to), it means one big thing:
Today’s customer journeys are more complex than ever. The majority of shoppers follow a zig-zagging path
In today’s rapidly changing digital marketing landscape, the integration of data and personalisation of customer
In today’s digital landscape, the ability to deliver personalised and timely messages to customers across
1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach.
The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers. At
In today’s digital landscape, artificial intelligence (AI) is reshaping performance marketing by streamlining tasks and
In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences,
In the dynamic digital world of today, delivering personalised and timely messages to customers across
In the ever-evolving landscape of customer data management and engagement, distinguishing between Customer Data Platforms
