Customer Data Protection: 8 Steps To Protect Your Customer Data

Long gone are the days where customer data protection was the preserve of one corner of the business – in a digitalised world, every customer-facing team has access to some...

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How to Align Email Marketing to The Buyer’s Journey

The first step in implementing an effective email strategy is understanding where it fits into the buyer’s journey. The buyer’s journey typically starts with Awareness, moves through to Consideration, and...

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Single Customer View (SCV): What, Why & How [Guide]

Data is the fuel in today’s marketing. But not all data is created equal. Consumers are increasingly using multiple devices and touchpoints to complete a task, generating a lot of...

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What Is A Data Strategy & How To Build One + Examples

Although we all know how critical data is to driving business growth, many businesses today still struggle with the volume and challenges associated with unlocking its true potential—specifically, the ability...

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CDPs & Data Privacy: How It Works

Fuelled by the desire to provide better and more secure consumer experiences, the demand for CDPs is growing rapidly. Customer Data Platforms (CDPs) have significant roles to play in giving...

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How CDPs Can Help Support Consent Management

Consent management should be high on the priority list of any company. Fines for non-compliance with data privacy laws have recently skyrocketed, with over $300 million worth of fines issued...

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The Value Exchange: Unveiling the Commercial Impact of Customer Data Privacy

Today’s consumers have a greater understanding than ever of how their data is collected and used, such that many now evaluate a company’s reputation on data privacy in the same...

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Zeotap Audiences available via Amazon DSP

As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing. That is why we are continuously exploring new...

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Is your CDP future-proof?

As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied...

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