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The Zeotap Blog
Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive...
When it comes to customer data, most businesses today have plenty of it (sometimes too much). But managing and understanding all that information is where things get difficult, and that’s...
A guest post from Sergio Giannone, Senior Content Manager at Decentriq A few months ago, Zeotap and Decentriq, a Swiss enterprise SaaS platform providing the most secure and compliant data...
The month of May brings with it an exciting new feature: Source Ingestion Analytics, which provides complete visibility on ingested data. This helps clients understand the status of ingested data...
Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge. However, to get value out of...
Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade. They’re the things that have allowed marketers to track users across...
May 2022 marks the fourth anniversary of GDPR – a landmark piece of legislation that ushered in a new era of data privacy. In the four years since, its impact...
What is a Single Customer View (SCV)? A single customer view (SCV), also called a 360 degree customer view, is a single, consolidated record of all the data a company...
It’s been a bumper month for updates! Among many new releases, we’ve introduced a best-in-market Raw Personal Data Encryption feature, which delivers the highest security for data in transit, and...
Sending uniform messages to all of your customers is outdated. If you want customers to react to your marketing campaigns, you need to make them targeted and personalised. This is...