[Q&A] Zeotap CEO, Daniel Heer, Discusses CDP and First-Party Data Evolution

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Intelligence Platform in Europe, how its unique universal ID solution differs...

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360 Customer View: What, Why and How With Examples

One of the most important things to know as a marketer or salesperson is your customer’s perspective. Whether you are trying to understand what they do, how they feel about...

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How to Identify and Personalise Customer Journey Touchpoints

A customer journey is a series of touchpoints that a customer has with your business. Touchpoints can vary from the time they search for you on Google to the time...

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CDP Vs CRM: The Differences and Which Is Best For You?

To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more...

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CDP Vs DMP: Which One is Right For You

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario:...

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Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise  Wednesday, May 12, 2021 – Zeotap, the leading Customer Data...

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Zeotap Speaks at Renowned Digital Event MadFest

LONDON, UK / November 20th, 2020 – Topic: No Cookies. No IDFA. No Problem Speaker: Meryem Mrhar – Publisher Accounts Director at Zeotap  ...

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Zeotap Hires MarTech Veteran Matt Barash to lead Global Publishing & Platform Partnerships

Barash to drive Zeotap’s publisher strategy and worldwide ID+ expansion NEW YORK, NY / BERLIN, GERMANY / BENGALURU, INDIA, November 18th, 2020 – Zeotap, a Customer Intelligence Platform (CIP) that...

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Data and the Steps Fashion Brands Like Desigual Must Follow on Their Path to Innovation

Madrid  — October  2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the...

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