The Cookieless Future: What Marketers Need To Know

As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies...

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Welcome to the new Zeotap website!

You might have noticed that our website is looking a little different today… Welcome to Zeotap’s new website, complete with a brand new visual identity! The journey to this new...

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Data Silos: What Are They & Why You Need To Get Rid of Them

Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for...

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[Q&A] Zeotap CEO, Daniel Heer, Discusses CDP and First-Party Data Evolution

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Data Platform in Europe, how its unique universal ID solution...

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360 Customer View: What, Why and How With Examples

One of the most important things to know as a marketer or salesperson is your customer’s perspective. Whether you are trying to understand what they do, how they feel about...

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What Are Customer Journey Touchpoints & How To Use Them

A customer journey is a series of touchpoints that a customer has with your business. Touchpoints can vary from the time they search for you on Google to the time...

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CDPs Vs CRMs: What’s The Difference & Which One Is Best?

To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more...

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CDP Vs DMP: The 4 Key Differences & Which One To Choose

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario:...

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Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise  Wednesday, May 12, 2021 – Zeotap, the leading Customer Data...

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