CDPs Vs CRMs: What’s The Difference & Which One Is Best?

To effectively do their jobs, different teams need different tools. Some teams are more concerned with how a customer engages in a product or service, whilst other teams need more...

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CDP Vs DMP: The 4 Key Differences & Which One To Choose

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario:...

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Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise  Wednesday, May 12, 2021 – Zeotap, the leading Customer Data...

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Zeotap Speaks at Renowned Digital Event MadFest

LONDON, UK / November 20th, 2020 – Topic: No Cookies. No IDFA. No Problem Speaker: Meryem Mrhar – Publisher Accounts Director at Zeotap  ...

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Zeotap Hires MarTech Veteran Matt Barash to lead Global Publishing & Platform Partnerships

Barash to drive Zeotap’s publisher strategy and worldwide ID+ expansion NEW YORK, NY / BERLIN, GERMANY / BENGALURU, INDIA, November 18th, 2020 – Zeotap, a Customer Data Platform (CDP) that...

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Data and the Steps Fashion Brands Like Desigual Must Follow on Their Path to Innovation

Madrid  — October  2020 Javier Fernández, from Desigual, reveals how the company is working on its data together with Zeotap on its path to innovation. COVID-19 has completely transformed the...

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Webinar: No Cookies + No IDFA = New Opportunities. Identity Outlook 2020 and Beyond

New York  — October 14th, 2020 What will the adtech / martech world look like with no #thirdpartycookies or #IDFA? Watch our webinar with Winterberry Group to find out. Speakers:...

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Die Identifizierung Von Konsumenten Muss in Einer Welt Ohne Cookies Nicht Leiden

Gekürzte Version. Den vollständigen Artikel könnt Ihr in der neuesten Printausgabe der New Business lesen. Der pauschalen Aussage “Werbung nervt” würden wahrscheinlich viele Leute zustimmen. Dabei ist das Problem nicht...

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Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative for the Marketing Industry

New York | London | Berlin | Bengaluru, 9th June, 2020 Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower...

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