Asynchronous Spark Jobs Using Apache Livy – A Primer

At zeotap, a large amount of structured and unstructured data from data partners is transformed and converted to easily queryable, standardized data sets, which are fanned out to a variety...

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Zeotap: Moving to Scylla – A Graph of Billions Scale

Zeotap’s Connect product addresses the challenges of identity resolution and linking for AdTech and MarTech. Zeotap manages roughly 20 billion ID and growing. In their presentation, Zeotap engineers will delve...

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Are Advertisers Getting Purchase Intent All Wrong?

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest”...

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CCPA: How Zeotap Is Staying Ahead of the California Consumer Privacy Act

At zeotap, privacy and security have always been at the core of what we do and part of our competitive advantage. We were the first global data company to obtain...

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DMEXCO Trends 2019

DMEXCO brought pressing advertising issues to the forefront as marketers from around the world joined to discuss topics ranging from brands’ shifting roles in the advertising ecosystem to GDPR. However,...

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Three Key Tactics for CMOs to Get the Most Out of their CRM Systems

Daniel Heer, our CEO and Founder, writes about why and how CMOs need to think ahead of the curve to get the most out of their CRMs via Martech Advisor....

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Fireside Chat with Paras Mehta – Business Head at Cadreon

We had the pleasure to talk to Paras Mehta – Business Head at Cadreon and gain some insights into the data industry in India, how Cadreon looks at data, and what...

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Alex McIlvenny – CM UK on the ID Conundrum for Brands in the Privacy-First Era

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective....

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Fireside Chat with Salil Shanker – VP at Amnet

We had the pleasure to talk to Salil Shanker – VP at Amnet and gain some insights into how they look at data, and how zeotap and its custom data segments play...

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