CDP & Data Privacy and Security: A Certification Checklist

CDPs, mostly originating from North America, do a great job of unifying customer data under one roof. However, for those marketers based in Europe or for those campaigns that breach...

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What Is A Customer Data Platform (CDP)? A Complete Guide

Today’s customer journeys are more complex than ever.  The majority of shoppers follow a zig-zagging path through a wealth of touchpoints, both online and offline. They might stumble across a...

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How Zeotap’s Data Science Team Continues to Pave the Way for Industry Innovation

Behind the success of Zeotap’s Customer Data Platform is a team of Data Scientists who are paving the way for innovation in our industry. Not only are they incredibly skilled...

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Data Enrichment: Definition, Examples and Benefits

Having access to the same data as your competitors can make for tough competition. One way to have an edge over them is through collecting and using first-party, volunteered data....

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What happens next: eCommerce’s problem when life goes back to normal

While eCommerce has experienced steady growth over the last decade, no one was quite ready for the exponential growth caused by COVID. In the US alone, Q1 2020 saw eCommerce’s...

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The Cookieless Future: What Marketers Need To Know

As you’ve probably already heard, the cookieless future has been delayed. If that sentence means nothing to you, here’s a short translation: Google had planned to phase out third-party cookies...

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Welcome to the new Zeotap website!

You might have noticed that our website is looking a little different today… Welcome to Zeotap’s new website, complete with a brand new visual identity! The journey to this new...

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Data Silos: What Are They & Why You Need To Get Rid of Them

Data has become one of the driving forces of decision-making. It’s no longer enough to make decisions based on what we believe to be correct: data has become indispensable for...

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[Q&A] Zeotap CEO, Daniel Heer, Discusses CDP and First-Party Data Evolution

Zeotap Co-founder and CEO, Daniel Heer, sat down with Programmatic Spain to discuss Zeotap’s evolution into the leading end-to-end Customer Data Platform in Europe, how its unique universal ID solution...

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