zeotap GmbH (“Zeotap,” “us,” “we,” or “our”) is a company that offers the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. For more information about Zeotap’s privacy practices related to our services, please read the Product and Services Privacy Policy.

Zeotap is committed to protecting the privacy of our customers and visitors to our website zeotap.com (“Site”). This Privacy Policy (“Policy”) covers how we collect, use, retain, disclose, and transfer your information that may be collected directly from you on the Site and/or that we colect via acquistion from third-party providers. You may submit information via our contact forms, “Request a Demo” (or similar) online form or if you register for an event, download any content, subscribe to our newsletter or apply for a job position. Some information may also be gathered as you navigate the Site. Whether or not the information we receive is considered personal data depends among other factors on the definition that applies in your physical location. For example, in some locations, your IP address may be deemed to be personal data, while in others it is not. The purpose of this Policy is to explain how your data is used.

By law, we are required to provide you with information regarding how and on what legal basis we use and disclose your personal data, your privacy rights specific to your personal data, and how you can reach us in case you have any concerns regarding this Policy or the way we are handling your data.

This Policy may change from time to time, so please check back periodically to ensure that you are aware of any changes in our processing of your personal data.

Personal data you provide – why we collect and use your information

We collect and process certain personal data relating to you, either when you provide such data to us while visiting our Site, attending our events and/or participating in sweepstakes or contests, or through the use of third party providers who specialize in providing marketing leads for Business to Business marketing.

When you subscribe to our newsletter, write us an email, submit your personal details via our contact form, or as part of a job application, you consent to the collection, use, and retention of your personal data as explained in the Policy.

Personal data you submit to us through our contact forms include:

  • name;
  • email address;
  • contact details;
  • company you work for;
  • your concern;
  • personal data in the documents that you send or submit to us.

Besides that, we also collect and use certain personal data such as visitor statistics for our legitimate business purposes, namely improvement of this Site and advertising of our services.

Personal data we collect without asking for your consent in advance may include:

  • IP address
  • URL addresses of this Site
  • the date you visited this Site.

If you subscribe to our marketing materials, we collect your email address so we may send you the newsletter by email.

If you download any content, such as white papers and case studies, or sign up for any event listed on our webpage, we collect your first and last name and email address, so we can send you information to access such resources and contact you for a follow-up and offering or our services and events.

If you request a demo, we collect your first and last name, your organization name and contact details, so we can respond to you.

We retain this information as long as necessary for our above-mentioned business purposes.

Job applicants

If you apply for a job on the Site, we collect your first and last name, email, phone number, citizenship, work permit information, education level, employment history, salary history, and any personal data you choose to submit on a cover letter, recommendation letter or CV. We use this information to assess your qualifications for open positions and to contact you for further information if we deem it necessary. We may retain your information to assess your qualification until the position is filled or, in case you explicitly agree to it while applying, in our Talent Pool for no longer than 24 months in order to contact you about other potentially suitable job positions.

Cookies and other tracking technologies

When you visit the Site, we use cookies. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It allows the website to remember your activities and preferences (such as login, language, font size, and other display preferences). The personal data (as described below) acquired through non-essential cookies used on our Site are processed based on your consent collected via our Consent Management Platform available on every page of our Site. Such consent can be withdrawn at any time via our Consent Management Platform (please find more information below, in the section “HOW TO EXERCISE YOUR RIGHTS”).

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until it reaches its expiry date, or it is deleted by the user before the expiry date; a session cookie, instead, will expire at the end of the user session, when the web browser is closed.

On our Site we use the following cookies:

Essential cookies


This website uses Usercentrics Consent Management Platform, a service offered by Usercentrics GmbH. In the context of order processing, we transmit personal data (consent data) to Usercentrics GmbH, Sendlingerstr. 7, 80331 Munich, as a processor. Consent data means the following data: Date and time of the visit or consent / refusal, device information. The processing of the data is carried out for the purpose of compliance with legal obligations (obligation to provide evidence pursuant to Art. 7 (1) GDPR) and the associated documentation of consents and thus on the basis of Art. 6 (1) lit. c) GDPR. Local storage is used to store the data.

The consent data is stored for 3 years. The data is stored in the European Union. For more information about the collected data and contact options, please visit https://usercentrics.com/privacy-policy/.

Functional cookies

Google Analytics

This website uses Google Analytics, a service offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google places third-party cookies on your device that is used to analyze the use of our website. We use the information for the site analytics reports and to improve the Site. The cookies collect information in an anonymous form, including the number of visitors, sessions, and campaign data. For more information, please visit www.google.com/policies/privacy/partners/.

If you wish to enable or disable Google Analytics, please use our Consent Management Platform available on the Site (please find more information below, in the section “HOW TO EXERCISE YOUR RIGHTS”).

Marketing cookies


This website uses the LinkedIn Insight Tag, a service offered by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn places a third-party cookie on your device for its tracking and retargeting service. The cookie is used for (i) Analytics; (ii) Retargeting and (iii) Marketing. The personal data collected through this cookie is (i) referrer URL; (ii) IP Address; (iii) Device information; (iv) Browser information and Timestamp. For more information, please visit www.linkedin.com/legal/privacy-policy.

If you wish to enable or disable LinkedIn Insight Tag please use our Consent Management Platform available on the Site (please find more information below, in the section “HOW TO EXERCISE YOUR RIGHTS”).


This website uses Leadfeeder, a service offered by Liidio Oy, Mikonkatu 17 C, 00100 Helsinki, Finland. Leadfeeder places a third-party cookie on your device for the usage of a website visitor tracking software. 

The personal data that is collected by or through the use of this cookie are: (i) Pages accessed; (ii) Time of visit; (iii) Time of the last visit; (iv) Name of the owner of the IP address; (v) Reverse domain of the IP address; (vi) Referring site, application, or service, including the relevant search queries that led you to Leadfeeder’s website; (vii) Browser information; (viii) Operating system and device information; (xi) IP address; (x) Leadfeeder has the following information and may use it in its service: Email address, Employer, Job titles and Public social media handles, links and profile photos. For more information, please visit www.leadfeeder.com/privacy/.

If you wish to enable or disable the Leadfeeder cookie please use our Usercentrics Consent Management Platform available on the Site (please find more information below, in the section “HOW TO EXERCISE YOUR RIGHTS”).


This website uses Hubspot (Hubspot, Hubspot Essential, Hubspot Forms), a service offered by HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, United States of America. Hubspot places third-party cookies on your device to enable its services related to marketing, content management, web analytics, search engine optimization and creating online forms.

The personal data that is collected by or through the use of this cookie are: aggregated usage; Browser type; Device identifiers; Device model; Device operating system; Domain name; Files viewed; Frequency of use of mobile application; Geographic location; Internet service provider; IP address; Length of page visit; Mobile application information; OS version; Performance data; Referrer URL; Time of access or retrieval; Where the application was downloaded from; Clickstream data; Events occurring within application; Navigational information; Pages viewed; Subscription Service credentials; Click path; Date and time of visit; User agent data; Company name; Email address; Transaction information; HTML pages; Information from third party sources; Mobile application performance data; Payment information; Usage data; Telephone number; Session duration; Device type; Pages visited; Where the application was downloaded from; Frequency of use of mobile application; Domain name; Contact information. For more information, please visit www.hubspot.com/privacy-policy.

If you wish to enable or disable the Hubspot cookies please use our Consent Management Platform available on the Site (please find more information below, in the section “HOW TO EXERCISE YOUR RIGHTS”).

Additionally, you can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. If you disable your web browser’s ability to accept cookies, you will be able to browse the Site, but will not be able to access or take advantage of all the features and services on the Site.

How we share your personal data

We may disclose your personal data in the following cases:

Service providers

We may disclose your personal data to third-party vendors who help us operate the Site. These third parties are obligated to comply with applicable data protection laws and applicable regulations.

Disclosure by law

We will disclose your information in response to a valid legal process, for example, in response to a court order, a subpoena, or other legal requests for information, and/or to comply with applicable legal and regulatory reporting requirements. We also may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or to verify or enforce compliance with the policies governing our products and/or services and with applicable laws, or as otherwise required or permitted by law or consistent with legal requirements. We are required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Business transactions

In addition, we may transfer your information to an entity or individual that acquires, buys, or merges with us, or our affiliates. In these cases, we will require the acquiring company to carry on the material terms of this privacy statement, including the requests for account deletion.

When we transfer your data internationally

When we share personal data with the recipients described above, such sharing may constitute a transfer to a third country outside of the European Economic Area, for which the European Commission has not determined an adequate level of protection for your personal data. By law, we are required to ensure that the level of protection guaranteed for your personal data by the European and UK laws is not undermined by such transfer. We enter the EU Standard Contractual Clauses with respective data recipients, which you can access upon request.

Protection of your personal data

We have implemented appropriate physical, technical, and organizational safeguards to protect any personal data from theft, other loss, misuse, and any unauthorized access, copying, collection, use, disclosure, alteration, or destruction. We follow generally accepted standards to protect the personal data throughout the entire use cycle starting from the initial transfer till deletion. In addition, we limit internal access to your personal data to our employees, agents, contractors, and other third parties who have a legitimate business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable supervisory authority of a breach where we are legally required to do so.

Your rights with respect to your personal data (including opt-out options)

Your personal data belongs to you. You have the following rights with respect to your personal data:

  • right to request confirmation as to whether or not we process any of your data, and, where that is the case, right of access to your data;
  • right to request rectification of inaccurate personal data;
  • right to request erasure of your personal data;
  • right to restrict processing of your personal data if certain conditions are met, e.g., if you believe the personal data we hold about you is not accurate;
  • right to object to us processing your personal data;
  • withdraw your consent with effect for the future;
  • right to data portability, which only applies, however, if you provided us your personal data directly.

How to exercise your rights

You may submit your requests to opt-out from the processing or exercise your other rights with respect to your personal data by contacting us, for example by completing this form.

You may opt out of marketing-related emails by clicking on a link at the bottom of each such email. You may continue to receive service-related and other non-marketing emails.

You can also opt out of our Site cookies at any time. Simply click on the blue icon of our permanent Consent Management Platform available on the bottom of every page on the Site.

Apart from the rights described above, you have the right to lodge a complaint with a supervisory data protection authority.


If you have any questions or suggestions about this Policy and our privacy practices, please contact us here or through the below channels:

By email: [email protected]

By post to Zeotap: zeotap GmbH, Privacy Team, c/o WeWork, Stresemannstraße 123, 10963 Berlin, Germany

By post to our representative in the UK: zeotap UK Limited, 16 Great Queen Street, Covent Garden, London WC2B 5AH, United Kingdom

By post to our external DPO: ePrivacy GmbH, Prof. Dr. Christoph Bauer, Große Bleichen 21, 20354 Hamburg, Germany


This Policy was last modified in May 2023.