A Decade of
Data Innovation
our story Ten Years of Building,
Learning, and Growing
We started Zeotap with a bold goal: helping brands leverage customer
data to drive business growth.
We focused on optimising campaigns through 3rd party data – and learned two key lessons: handling large data sets requires serious expertise, and a company’s most valuable asset is its own data.
We expanded our technology to include 1st party data, launching a CDP that quickly stood out in the European market.
We introduced ID+, IDx, and LAL modelling, solutions that remain central to our offering under the banner of Audience Boost.
As composable CDPs and AI emerged, we evolved to meet market expectations, rethinking how customer data should be managed and activated.
Harnessing the power of Google Cloud, we launched ZeoAI and InfraFlex, which represent the future of customer data.
We continue to adapt, innovate, and develop future-ready data solutions, always focused on our mission: helping businesses grow.
What Drives Us
Our Mission and Vision for
the Future
Our Mission
At Zeotap, our mission is to help companies make the best use of data to fuel growth and success.
We started by enhancing marketing with 3rd party data and evolved into building first-party data infrastructure that puts businesses in full control of their customer relationships. Our goal is simple: make data easy, actionable, and impactful.
Our Vision
We envision a future where every company can fully unlock the value of its data — responsibly and intelligently.
By leading innovation in CDPs with solutions like ID+, IDx, ZeoAI, and InfraFlex, we’re helping businesses stay agile, AI-ready, and ahead of change. Our vision: to be the trusted partner for data-driven growth.
our values What We Stand For
The Team Meet the Leadership
Our Advisors Meet our Advisors
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