About Us

Our vision

At Zeotap, we envision a future in which businesses can deliver personalised and data-driven customer experiences while putting customer privacy at the front and centre. We are dedicated to helping brands monetise their customer data and achieve commercial outcomes with ease. To achieve this, we have developed and offer must-have software and data solutions to support our customers in achieving their desired business outcomes across marketing, sales, and customer service. We differentiate ourselves by providing addressability in customer data, an easy-to-use platform that drives faster results with data privacy, and compliance heart supported by best-in-class customer support.

History

Zeotap was born in Berlin in 2014 to provide high-quality data to marketers and soon recognised a bigger challenge: brands needed to create multi-channel personalised experiences. But doing so required a means to action customer data in a world that prioritises privacy and compliance. And so, in 2020, we launched our Customer Data Platform (CDP), a natively integrated SaaS suite built on the Google Cloud Platform.

2014

Zeotap was born to build a business, capitalising on all of the data held by telecom companies. This was achieved by selling said data to advertising agencies by integrating them into DSPs.

2016

The company continued to grow and expand through client acquisition and investment, continually adding new data partners and expanding into new industries beyond.

2017

We achieved higher goals by building a proprietary stitching algorithm, unifying data from different sources, assigning a unique ID to them, and creating a single ‘golden record.’

2019

Most companies realised the value of leveraging their first-party data, and many CDPs emerged. An opportunity arose to use our many years of experience in this market, and expand the Zeotap offering.

2020

We built our Customer Data Platform (CDP), a natively integrated SaaS suite built on the Google Cloud Platform

2023

We have 70+ clients, 180+ employees, the 5 largest telecom companies, over 50+ recurring clients across Europe, and are associated with top brands like Audi, Johnson & Johnson, Mc Donalds, Sky and Virgin Media. We presently have 120 data sources, all real-time and GDPR-audited data.

Why the name Zeotap?

Our name combines two words: “Zeo” and “tap”. “Zeo” comes from “Zeolite,” a mineral that transforms crude oil into everyday essentials, like high-quality fuel which makes crude oil usable and precious which enables societies to develop. It also purifies oxygen from the air by trapping impurities. In our case, our technology transforms customer data to be addressable and actionable the way “Zeolite” transforms crude oil. Hence, the word “Zeo” symbolises our ability to help businesses get the most impactful results from their data at ease and scale, just like opening a tap and letting it flow.