Amazon Marketing Cloud (AMC)
Data Processing
About integration:
Amazon Marketing Cloud (AMC) offers a secure, privacy-safe, cloud-based clean room environment. AMC enables partners and advertisers to analyse pseudonymised data, generate custom queries and develop audiences for campaign execution. It supports creating reports based on event-level Amazon Ads data, such as impressions, clicks and purchase events.
By integrating Zeotap CDP with AMC, advertisers can transfer strategic CDP segments to AMC in a pseudonymised format. This integration combines CDP data with Amazon Ads signals, delivering insights on media impact, audience segmentation, segment overlap and customer journeys while maintaining privacy. It improves campaign targeting and optimisation.
