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Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles. While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable. In this white
Retail Media represents a paradigm shift in marketing strategies where retailers leverage their digital platforms
Telecom companies are at a crossroads, facing a complex web of pressures, trying to keep
Today, consumers have exceptionally high expectations when it comes to personalisation. They anticipate tailored experiences
In the retail industry, digital trends are evolving rapidly. The path to connecting with customers
In the luxury retail sector, digital trends are evolving fast, driven by the preferences of
When the cookieless future will be a reality, the already-challenging world of customer acquisition is
A rising tide of consumer awareness has seen data privacy become a key driver of
As the world begins to recover from the pandemic and return to ‘normal’, the role
With today’s customer journeys more complex and unpredictable than ever, businesses need a solution to
