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Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often compared in a CDP vs DMP scenario, yet they serve distinct roles. While both systems involve collecting, storing, and leveraging customer data, they are not interchangeable. In this white
On June 24th, 2021, Google dropped a bombshell on the advertising industry saying it would
60 percent of digital marketers cite connecting the dots across different channels as the activity
Data and identity has been top of mind for more than a decade in the
We’ve come to the end of a cycle in AdTech, where past technologies will give
At some point during these uncertain times, many businesses have found themselves on a sort
Salesforce observed that 80 percent of customers value the brand experience as much as the
Digital identity has been universally challenged since 2017, but it wasn’t until 2020 when the
In recent years, the data privacy landscape has experienced an incredible shift, with consumers demanding
As the shift away from third-party cookies has demonstrated so clearly, marketers need to find
