Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2 The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount. To achieve this, telecommunication companies must undergo significant transformations in their operational methodologies, particularly in their approach to data management and technological integration to… Continue reading How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story